//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"message credibility"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Message credibility
14
Consumer behaviour
13
Konsumentenverhalten
13
Credibility
12
Glaubwürdigkeit
12
Viral marketing
8
Virales Marketing
8
Advertising effects
7
Corporate social responsibility
7
Werbewirkung
7
Corporate Social Responsibility
6
Internet marketing
6
Online-Marketing
6
Social Web
5
Social web
5
Advertising
4
Confidence
4
Corporate reputation
4
Source credibility
4
Vertrauen
4
Werbung
4
message credibility
4
Electronic word-of-mouth
3
Experiment
3
Firmenimage
3
Social media
3
Advertising planning
2
Coronavirus
2
Electronic word of mouth
2
Emotion
2
Guerrilla advertising
2
Guerrilla marketing
2
Interactivity
2
Marketing management
2
Marketingmanagement
2
Nonprofit organization
2
Nonprofit-Organisation
2
Persuasion knowledge
2
Regulatory focus
2
Reputation
2
more ...
less ...
Online availability
All
Undetermined
18
Free
2
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
research-article
2
Language
All
English
21
Undetermined
1
Author
All
Eberle, David
2
Islam, Tahir
2
Li, Ting
2
Mahapatra, Sabita
2
Mishra, Abhishek
2
Shamim, Komal
2
Alsaeed, Ghadeer R.
1
Azam, Muhammad
1
Balaji, M. S.
1
Becker, Annika
1
Berens, Guido
1
Berens, Guido A. J. M.
1
Byun, Sang-Eun
1
Conlin, Jeff
1
Diddi, Pratiti
1
Dinh Hung
1
Dinh, Tam Duc
1
Doan Thanh Ha
1
Gadalla, Eman
1
Gierl, Heribert
1
Ginder, Whitney
1
Gunta, Srinivas
1
Han, Rachel J.
1
Harrison, Virginia
1
Jayasimha, K. R.
1
Jha, Subhash
1
Jiang, Yangyang
1
Kapoor, Payal S.
1
Keeling, Kathleen Anne
1
Keller, Barbara
1
Kim, Eunjin
1
Kwon, Eunseon
1
Lee, Wei-Na
1
Lim, Rachel Esther
1
Mai Ngoc Khuong
1
Mai, Khuong Ngoc
1
Nitsch, Laura J.
1
Noone, Breffni M.
1
Rani, Anshu
1
Ratneshwar, Srinivasan
1
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Journal of retailing and consumer services
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Corporate communications : an international journal
1
Decision : official journal of Indian Institute of Management Calcutta
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Business Ethics
1
Journal of business ethics : JOBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of nonprofit & public sector marketing
1
Marketing : ZFP ; journal of research and management
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Nonprofit management & leadership
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Other ZBW resources
2
RePEc
1
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Communicating social value : an experimental study on credible communication and social enterprises
Becker, Annika
;
Waldner, Carolin
;
Nitsch, Laura J.
; …
- In:
Nonprofit management & leadership
33
(
2023
)
3
,
pp. 511-533
Persistent link: https://www.econbiz.de/10014278681
Saved in:
2
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
3
Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored product review videos
Alsaeed, Ghadeer R.
;
Keeling, Kathleen Anne
; …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281
Saved in:
4
The impact of senders' identity to the acceptance of electronic word-of-mouth of consumers in Vietnam
Dinh Hung
;
Doan Thanh Ha
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
2
,
pp. 213-219
Persistent link: https://www.econbiz.de/10012667286
Saved in:
5
The impact of CSR on nonprofit outcomes : how the choice of corporate partner influences reputation and supportive intentions
Harrison, Virginia
;
Vafeiadis, Michail
;
Diddi, Pratiti
; …
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 205-225
Persistent link: https://www.econbiz.de/10013162789
Saved in:
6
To trust or not to trust? : the interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers
Ginder, Whitney
;
Byun, Sang-Eun
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169588
Saved in:
7
A narrative approach for overcoming the
message
credibility
problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
8
Does company size matter in corporate social responsibility? : an examination of the impact of company size and cause proximity fit on consumer response
Sung, Yoon Hi
;
Lim, Rachel Esther
;
Lee, Wei-Na
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 284-308
Persistent link: https://www.econbiz.de/10013207336
Saved in:
9
Digital influencer marketing : how
message
credibility
and media credibility affect trust and impulsive buying
Shamim, Komal
;
Islam, Tahir
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 601-626
Persistent link: https://www.econbiz.de/10013415460
Saved in:
10
Promoting corporate social responsibility message in COVID-19 advertising : how threat persuasion affects consumer responses to altruistic versus strategic CSR
Xie, Quan
;
Wang, Tianjiao
- In:
Journal of business research : JBR
148
(
2022
),
pp. 315-324
Persistent link: https://www.econbiz.de/10013325485
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->