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Search: subject_exact:"Empfehlungsmarketing"
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Viral marketing
4,759
Virales Marketing
4,759
Consumer behaviour
2,659
Konsumentenverhalten
2,659
Social Web
2,161
Social web
2,161
Online-Marketing
1,712
Internet marketing
1,704
Online retailing
863
Online-Handel
863
Beziehungsmarketing
666
Relationship marketing
665
Customer satisfaction
581
Kundenzufriedenheit
581
Electronic Commerce
468
E-commerce
460
Brand image
413
Markenimage
413
Brand management
404
Markenführung
404
Dienstleistungsqualität
368
Service quality
368
Personalization
269
Personalisierung
267
Advertising effects
258
Werbewirkung
258
Soziales Netzwerk
255
Confidence
247
Social network
246
Vertrauen
246
social media
245
Social media
225
Hotel industry
223
Hotellerie
223
Emotion
215
Data Mining
212
Data mining
212
Internet
210
eWOM
209
word of mouth
203
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797
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3,925
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842
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319
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319
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162
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162
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127
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127
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91
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59
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35
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35
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31
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Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Gu, Bin
8
Hu, Nan
8
Jin, Ginger Zhe
8
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Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
7
Fachhochschule Reutlingen / European School of Business
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Nomos Verlagsgesellschaft
2
Technische Universität Dresden
2
Universität Mannheim
2
Academy of Marketing
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Frankfurt School Verlag GmbH
1
Haufe-Lexware GmbH & Co. KG
1
Information Resources Management Association
1
Leipziger Universitätsverlag GmbH
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
OECD
1
Springer International Publishing
1
Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
1
Thai Health Promotion Foundation
1
Universität Bayreuth
1
Universität Bremen
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Verbraucherpolitik von unten <Veranstaltung> <2019, Berlin>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
SpringerLink / Bücher
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
4,767
Showing
4,571
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4,580
of
4,767
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date (oldest first)
4571
Quantifying the long-term impact of negative word of mouth on cash flows and stock prices
Luo, Xueming
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003858570
Saved in:
4572
The role of within-brand and cross-brand communications in competitive growth
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003838426
Saved in:
4573
Search versus word-of-mouth : how local environments affect new buyer acquisition online
Choi, Jeonghye
;
Bell, David R.
;
Lodish, Leonard M.
-
2009
Persistent link: https://www.econbiz.de/10003842047
Saved in:
4574
Online reputation systems in Web 2.0 era
Zheng, Weijun
;
Jin, Leigh
- In:
Value creation in e-business management : 15th Americas …
,
(pp. 296-306)
.
2009
Persistent link: https://www.econbiz.de/10003881318
Saved in:
4575
Virale Kommunikation : Möglichkeiten und Grenzen des prozessanstoßenden Marketings
Heuser, Uwe Jean
(
ed.
);
Spoun, Sascha
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003881467
Saved in:
4576
The effects of regulatory focus and tie strength on word-of-mouth behaviour
Chung, Cindy
;
Tsai, Qianyi
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
3
,
pp. 329-341
Persistent link: https://www.econbiz.de/10003883512
Saved in:
4577
Schadenfreude as a consumption-related emotion : feeling happiness about the downfall of another's product
Sundie, Jill M.
;
Ward, James C.
;
Beal, Daniel J.
;
Chin, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 356-373
Persistent link: https://www.econbiz.de/10003883916
Saved in:
4578
Word-of-mouth transmission in settings with multiple opinions : the impact of other opinions on WOM likelihood and valence
Ryu, Gangseog
;
Han, Jin K.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 403-415
Persistent link: https://www.econbiz.de/10003883931
Saved in:
4579
Firm-created word-of-mouth communication : evidence from a field test
Godes, David
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 721-739
Persistent link: https://www.econbiz.de/10003885054
Saved in:
4580
Virally inspired : a review of the theory of viral stealth marketing
Swanepoel, Celeste
;
Lye, Ashley
;
Rugimbana, Robert
- In:
Australasian marketing journal
17
(
2009
)
1
,
pp. 9-15
Persistent link: https://www.econbiz.de/10003886464
Saved in:
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