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Search: subject_exact:"International marketing"
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Internationales Marketing
5,671
International marketing
5,111
Multinationales Unternehmen
766
Marketingmanagement
748
Marketing management
717
Transnational corporation
708
Consumer behaviour
685
Konsumentenverhalten
681
Brand management
609
Markenführung
609
Welt
599
World
599
Globalisierung
518
Globalization
501
International market entry
441
Internationaler Markteintritt
441
Deutschland
440
USA
415
Theorie
412
Theory
411
United States
408
Export
407
Germany
394
SME
342
KMU
341
Markenimage
337
Brand image
335
China
306
Marketing
295
Kulturelle Identität
270
Cultural identity
268
Unternehmenserfolg
236
Firm performance
235
Brand
213
Schwellenländer
211
Emerging economies
208
Markenartikel
208
Interkulturelles Management
193
Strategisches Management
192
EU countries
181
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Undetermined
1,060
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402
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Article
3,111
Book / Working Paper
2,631
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62
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2
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2,246
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189
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186
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90
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60
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43
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Handbuch
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22
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22
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20
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English
4,387
German
1,072
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178
French
48
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35
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13
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5
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5
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4
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4
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3
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Author
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Czinkota, Michael R.
38
Kotabe, Masaaki
36
Ronkainen, Ilkka A.
32
Keegan, Warren J.
28
Douglas, Susan P.
27
Meffert, Heribert
26
Sander, Matthias
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Diamantopoulos, Adamantios
22
Berndt, Ralph
21
Cateora, Philip R.
21
Fantapié Altobelli, Claudia
21
Kaynak, Erdener
21
Mooij, Marieke K. de
21
Swoboda, Bernhard
21
Zentes, Joachim
21
Ghauri, Pervez N.
20
Griffith, David A.
19
Usunier, Jean-Claude
19
Craig, C. S.
18
Jain, Subhash C.
18
Steenkamp, Jan-Benedict E. M.
18
Zou, Shaoming
18
Manrai, Ajay K.
17
Meissner, Hans Günther
17
Backhaus, Klaus
16
Hollensen, Svend
16
Leonidou, Leonidas C.
16
Sheth, Jagdish N.
16
Solberg, Carl Arthur
16
Voeth, Markus
16
Doole, Isobel
15
Helsen, Kristiaan
15
Katsikeas, Constantine S.
15
Müller, Stefan
15
Paliwoda, Stanley J.
15
Schlegelmilch, Bodo B.
15
Sousa, Carlos M. P.
15
Terpstra, Vern
15
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Institution
All
American Marketing Association
11
GATE Germany, Konsortium Internationales Hochschulmarketing
11
UNCTAD / Secretariat
10
International Trade Centre
7
Fördergesellschaft Marketing an der Universität Augsburg
5
Institute of Marketing and Management <Delhi>
5
Springer Fachmedien Wiesbaden
5
UNCTAD
5
Edward Elgar Publishing
4
European Society for Opinion and Marketing Research
4
IGI Global
4
International Chamber of Commerce
4
Springer International Publishing
4
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
4
Books on Demand GmbH <Norderstedt>
3
Indian Institute of Foreign Trade <Delhi>
3
Institut für Weltwirtschaft
3
National Bureau of Economic Research
3
OECD
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
World Institute for Development Economics Research
3
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
Deutscher Akademischer Austauschdienst
2
Donecʹkyj Nacionalʹnyj Universytet
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Europäische Kommission
2
Georg-August-Universität Göttingen / Abteilung Industrielles Management
2
Harvard Graduate School of Business Administration
2
IMP Group
2
Indian Institute of Foreign Trade
2
Information Resources Management Association
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Institute of Marketing
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
Internationale Vereinigung der Textilindustrie
2
National Council of Applied Economic Research
2
Russell Sage Foundation
2
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Published in...
All
International marketing review
140
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
104
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
43
Europäische Hochschulschriften / 5
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
39
Journal of international consumer marketing
34
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
Springer eBook Collection
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Journal of marketing
14
Marketing intelligence & planning
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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Source
All
ECONIS (ZBW)
5,270
USB Cologne (EcoSocSci)
440
RePEc
64
BASE
24
EconStor
7
Other ZBW resources
1
Showing
81
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81
Social media adoption and export intensity : the moderating role of firm size
Altinkaya, Zelha
;
Yilmaz, Mustafa Kemal
;
Aksoy, Mine
; …
- In:
Review of international business and strategy
34
(
2024
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10014468675
Saved in:
82
SMEs' intangible resources and their effects on export performance : a study on Malaysian halal F&B sector
Ahmad-Fauzi, Nur Rosdiatul Husna
;
Saad, Norsafinas Md
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 595-612
Persistent link: https://www.econbiz.de/10014470373
Saved in:
83
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
84
Growth hacking and international dynamic marketing capabilities : a conceptual framework and research propositions
Bargoni, Augusto
;
Jabeen, Fauzia
;
Santoro, Gabriele
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 74-106
Persistent link: https://www.econbiz.de/10014524764
Saved in:
85
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
86
International dynamic marketing capabilities and international performance during the pandemic : a study of export manufacturers from Poland
Ciszewska-Mlinarič, Mariola
;
Siemieniako, Dariusz
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 162-198
Persistent link: https://www.econbiz.de/10014524780
Saved in:
87
Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
Saved in:
88
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
89
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
Saved in:
90
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
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