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Search: subject_exact:"Medienverhalten"
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Media usage
1,652
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1,651
Deutschland
494
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453
Internet
322
Konsumentenverhalten
243
Consumer behaviour
240
Social Web
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191
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190
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180
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170
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169
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167
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163
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141
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129
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125
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114
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114
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114
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98
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98
Marktforschung
94
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92
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91
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90
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88
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87
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84
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80
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64
Mobilkommunikation
61
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Welt
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Kind, Hans Jarle
12
Schleife, Katrin
10
Klingler, Walter
9
Pabilonia, Sabrina Wulff
9
Anger, Silke
8
Nardotto, Mattia
8
Schenk, Michael
8
Schwarze, Johannes
8
Valletti, Tommaso M.
8
Adena, Maja
7
Dräger, Lena
7
Enikolopov, Ruben
7
Gavazza, Alessandro
7
Nilssen, Tore
7
Petrova, Maria
7
Santarosa, Veronica
7
Wilbur, Kenneth C.
7
Zhuravskaya, Ekaterina
7
Bellman, Steven
6
Benesch, Christine
6
Biswas, Shirsho
6
Dewenter, Ralf
6
Diehl, Sandra
6
Piolatto, Amedeo
6
Simonov, Andrey
6
Sørgard, Lars
6
Anderson, Simon P.
5
Clement, Michel
5
Frey, Bruno S.
5
Fuchs, Thomas
5
Gentzkow, Matthew Aaron
5
Gerhards, Maria
5
Kosse, Anneke
5
Krone, Jan
5
Ono, Hiroshi
5
Silberer, Günter
5
Sonnac, Nathalie
5
Stark, Birgit
5
Varan, Duane
5
Wenzel, Tobias
5
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Institut für Demoskopie Allensbach
67
National Bureau of Economic Research
9
Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland
8
Instituto Brasileiro de Geografia e Estatística / Coordenação de Trabalho e Rendimento
8
Arbeitsgemeinschaft Media-Analyse
7
Springer Fachmedien Wiesbaden
7
Media-Micro-Census GmbH <Frankfurt, Main>
6
Europäische Kommission
4
Bayerische Landeszentrale für Neue Medien
3
Esomar
3
Istituto Nazionale di Statistica
3
Seminar on "Beyond Vehicle Audiences-Possibilities and Problems in'Qualitative' Media Research
3
Books on Demand GmbH <Norderstedt>
2
Deutschland / Bundeswehr / Universität Hamburg
2
Dänemark / Statistik
2
European Communication Council
2
IP Deutschland GmbH <Köln>
2
Leibniz-Institut für Länderkunde
2
OECD
2
Universität Hohenheim / Forschungsstelle für Medienwirtschaft und Kommunikationsforschung
2
Verlag Dr. Kovač
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland / Gemeinsame Stelle Digitaler Zugang
1
Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland / Kommission für Zulassung und Aufsicht der Landesmedienanstalten
1
Arbeitsgemeinschaft der Öffentlich-Rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland / Medienkommission
1
Attac Deutschland
1
Bayerische Landeszentrale für Neue Medien <München>
1
Bertelsmann Stiftung
1
Block de ideas SL, Tech4i2
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bundesverband Deutscher Banken
1
Communication, Advertising and Marketing Education Foundation
1
Deutsches Institut für Wirtschaftsforschung
1
Deutschland / Statistisches Bundesamt
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Elinkeinoelämän Tutkimuslaitos
1
European Society for Opinion and Marketing Research
1
Europäische Kommission / Generaldirektion Allgemeine und Berufliche Bildung und Jugend
1
Europäische Kommission / Generaldirektion Bildung und Kultur
1
Europäische Kommission / Generaldirektion Forschung
1
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Published in...
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Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
15
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
12
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
IZA Discussion Papers
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF Working Papers
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
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Source
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ECONIS (ZBW)
1,680
USB Cologne (EcoSocSci)
138
EconStor
33
ArchiDok
3
RePEc
1
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101
Armchair fans : modelling audience size for televised football matches
Buraimo, Babatunde
;
Forrest, David
;
McHale, Ian
;
Tena, J. D.
- In:
European journal of operational research : EJOR
298
(
2022
)
2
,
pp. 644-655
Persistent link: https://www.econbiz.de/10013206881
Saved in:
102
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
103
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
104
Down a rabbit hole : how prior media consumption shapes subsequent media consumption
Woolley, Kaitlin
;
Sharif, Marissa A.
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 453-471
Persistent link: https://www.econbiz.de/10013258046
Saved in:
105
Consumer behaviour toward a new league and teams : television audiences as a measure of market acceptance
Fujak, Hunter
;
Frawley, Stephen
;
Lock, Daniel
;
Adair, Daryl
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10013177971
Saved in:
106
Generation Z and before : 21st century online consumers
Pannofino, Florinda Giorgia
;
Stewart, Kristin
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 77-85)
.
2022
Persistent link: https://www.econbiz.de/10013499035
Saved in:
107
Critics' conformity to consumers in movie evaluation
Pang, Jun
;
Liu, Angela Xia
;
Golder, Peter N.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 864-887
Persistent link: https://www.econbiz.de/10013389454
Saved in:
108
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
109
The impacts of service quality, perceived value, and social influences on video streaming service subscription
Guo, Miao
- In:
International journal on media management : JMM
24
(
2022
)
2
,
pp. 65-86
Persistent link: https://www.econbiz.de/10013370876
Saved in:
110
The effectiveness of event marketing in an attention economy : findings from Twitch live-stream esports tournament events
Mao, Eric
- In:
The journal of media economics
34
(
2022
)
3
,
pp. 194-211
Persistent link: https://www.econbiz.de/10013370986
Saved in:
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