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~subject:"Confidence"
~subject:"Retail trade"
~subject:"Werbung"
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Confidence
Retail trade
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Brand management
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Markenführung
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Gázquez-Abad, Juan Carlos
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6
Ailawadi, Kusum L.
5
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5
Hayes, Jameson L.
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Ko, Eunju
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Park, Jungkun
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Septianto, Felix
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Cohen, Justin
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Geyskens, Inge
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Gil Saura, Irene
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Han, Heesup
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Hollebeek, Linda D.
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Inderst, Roman
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Japutra, Arnold
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Karray, Salma
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Keller, Kristopher Oliver
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Khan, Imran
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Konuk, Faruk Anıl
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Loureiro, Sandra Maria Correia
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Lévy Mangin, Jean-Pierre
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Pauwels, Koen
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Romaniuk, Jenni
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Taylor, Charles Raymond
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
National Bureau of Economic Research
1
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Springer International Publishing
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Springer VS
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Journal of retailing and consumer services
77
Journal of business research : JBR
55
International journal of advertising : the review of marketing communications
33
Journal of marketing communications
23
SpringerLink / Bücher
23
The journal of brand management : an international journal
23
The journal of product & brand management
23
Journal of retailing
20
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
18
Journal of advertising
16
Journal of promotion management : innovations in planning and applied research
14
International journal of internet marketing and advertising : IJIMA
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Springer Proceedings in Business and Economics
12
The international review of retail, distribution and consumer research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of retail & distribution management
10
International journal of retail and distribution management
9
Transportation research / E : an international journal
9
Cogent business & management
8
European journal of operational research : EJOR
8
International marketing review
8
Journal of global marketing
8
Journal of hospitality marketing & management
8
Journal of promotion management : JPM
8
International journal of consumer studies
7
International journal of hospitality management
7
International journal of production economics
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of international consumer marketing
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Business history
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of Islamic marketing
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ECONIS (ZBW)
1,226
Other ZBW resources
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BASE
1
USB Cologne (EcoSocSci)
1
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1
Examining the role of store
design
on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John
;
Elms, Jonathan
;
Teller, Christoph
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011743209
Saved in:
2
Brand-adequate
design
of retail environments
Schüller, Sophie Charlotte
-
2020
Persistent link: https://www.econbiz.de/10013454954
Saved in:
3
How augmented reality can enhance fashion retail : a UX
design
perspective
Xue, Liangchao
;
Parker, Christopher J.
;
Hart, Cathryn A.
- In:
International journal of retail and distribution management
51
(
2023
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10013552683
Saved in:
4
Sensory imagery in advertising : how the senses affect perceived product
design
and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
5
Store of the future : towards a (re)invention and (re)imagination of physical store space in an omnichannel context
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012269083
Saved in:
6
design
-ambient-social-trialability
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
7
Information management and pricing in platform markets
Jullien, Bruno
;
Pavan, Alessandro
-
2018
platform
design
, blogs, forums, conferences, advertising campaigns, post-launch disclosures, and other information management …
Persistent link: https://www.econbiz.de/10011858081
Saved in:
8
Ethical behaviour in the
design
phase of AEC projects
Lohne, Jardar
;
Svalestuen, Fredrik
;
Knotten, Vegard
; …
- In:
International journal of managing projects in business
10
(
2017
)
2
,
pp. 330-345
Persistent link: https://www.econbiz.de/10011704695
Saved in:
9
Designing reputation mechanisms for online labor platforms : an empirical study
Bagnoud, Alexandre
;
Pätzmann, Lena-Marie
;
Back, Andrea
- In:
Towards Digital and Sustainable Organisations : People, …
,
(pp. 183-200)
.
2024
Persistent link: https://www.econbiz.de/10014543749
Saved in:
10
The role of social trust in reward crowdfunding campaigns’
design
and success
Shneor, Rotem
;
Mrzygłód, Urszula
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1103-1118
Persistent link: https://www.econbiz.de/10013463346
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