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Retail services are activities or a series of activities performed by retailers that are designed to enhance the customer satisfaction levels. In-store services are a kind of retail services provided by the retailer to ensure maximum customer convenience while the customers are shopping inside...
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This paper develops and estimates a structural model of differentiated-products demand in an environment with in-store displays and costly consumer price search. This investigation is motivated by two stylized facts on retail markets. First, the prevalence of retail “sales” means that...
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Today, shopping is has become a more delightful activity, then merely looking for and buying products or offerings that satisfy one's wants. The process of acquiring these products is all the more fascinating to many. With the retail environment undergoing a huge change, a customer now is more...
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