Narrow search
Showing 1 - 10 of 83,807
Cover Image
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Cover Image
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José; Antonovica, Arta; … - In: International journal of consumer studies 47 (2023) 6, pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Cover Image
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Cover Image
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide; Viswanathan, Vaidyanathan S.; Timpone, … - In: Psychology & marketing 39 (2022) 10, pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Cover Image
From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame; Bahoussa, Abdelaziz - 2023
Persistent link: https://www.econbiz.de/10014322170
Cover Image
Die Erforschung des Konsumentenverhaltens mittels neurowissenschaftlicher Methoden : eine Analyse der Möglichkeiten und Limitationen des Neuromarketings als innovativer Ansatz
Taverna, Nico - 2013
Verwendung neurowissenschaftlicher Methoden zur Erforschung des Konsumentenverhaltens. Insbesondere das Neuromarketing, eine … Ansicht des Autors der vorliegenden Arbeit ist es in verschiedenen Neuromarketing-Studien gelungen, bestehende Theorien der …
Persistent link: https://www.econbiz.de/10009715747
Cover Image
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.; Plassmann, Hilke - 2015 - Revised version of 2015/19/MKT
Persistent link: https://www.econbiz.de/10011565765
Cover Image
Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia
Avendaño Castro, William Rodrigo; Luna Pereira, Henry … - In: Cuadernos de administración : quarterly publication of … 37 (2021) 71, pp. 1-14
Persistent link: https://www.econbiz.de/10013192618
Cover Image
Interpretation of online consumer behaviour from the consumer neuroscience perspective : cross generational study
Krajina, Anida - 2018
The value of eye tracking technology in explaining consumer behaviour appears to be underestimated. Moreover, according to the state of the art, there is a need to expand our understanding of the visual attention patterns and preferences among generation cohorts. This study explains the...
Persistent link: https://www.econbiz.de/10012222342
Cover Image
Ecological consumer neuroscience for competitive advantage and business or organizational differentiation
González-Morales, Antonio; Mitrovic, Jelena; Ceballos … - In: European research on management and business economics 26 (2020) 3, pp. 174-180
that add value to brands can justify the benefit of applying neuromarketing to branding. The objective of this study is to … justify the use of neuromarketing tools in the ecological branding strategy by analysing the existing literature on branding …, ecological branding and neuromarketing. The existing relationship between the elements that give value-added to the brand and the …
Persistent link: https://www.econbiz.de/10012308070