multidimensions of brand equity in the case of dairy products in Vietnam. Research data was collected, through direct interviews, from … important factor in brand equity creation, and more effective than distribution intensity and advertising in building a dairy … product brand. The results confirm that CSM initiatives positively effect on the five CBBE dimensions (brand awareness, brand …

aim to deliver socio-economic benefits in developing countries. We empirically tested the potential of a brand that offers … online survey. The Brand Potential Index indicators were regressed on consumers' purchase intentions to a brand with CSR … socio-economic benefits and to a brand with no CSR benefits. Regarding the brand with socio-economic benefits, consumers …

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand … image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data …

modeling to analyze the given data. The findings show that there is a significant relationship among brand-perceived quality …, green brand image, (GBI) and brand value, but not with the green brand-perceived value (GBPV). In addition, the results of … the study show that brand credibility has a significant relationship with the GBPV and GBI, but not with the GBPV and GBI …

Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to … a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to … thirty years of past brand-related investment flows. Using firm-specific trademarks as investment proxies, our results show a …