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massive financial impact on professional team sports clubs. Particularly, many smaller clubs that are more dependent on match … investigated the significance of the level of team identification among fans as an antecedent for willingness to pay. Analyzing the …’ identification with the team. …
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This study aims to investigate the relevance of brand trust and customer satisfaction to sports marketing practices. A …
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comes to sports team merchandise. The paper attempts to investigate what factors lead to impulse buying of sports team …
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