Narrow search
Showing 1 - 10 of 46,260
Cover Image
How retailers support consumers during the pandemic : Kaufland case study
Moraru, Mădălina - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 178-189
focused on medical care and innovation. The context of advertising campaigns requires a different approach with specific … communication characteristics: safety, medical care, protection, family assistance. The present study focuses on the advertising …
Persistent link: https://www.econbiz.de/10013170347
Cover Image
The impact of social media activities on raising brand awareness during the COVID-19 pandemic : the case of fashion industry in Kosovo
Rrustemi, Visar; Baca, Granit - In: Management : journal of contemporary management issues 26 (2021) 2, pp. 295-310
Persistent link: https://www.econbiz.de/10013502505
Cover Image
The COVID-19 pandemic impact on the TV commercials content in European countries
Grebosz-Krawczyk, Magdalena; Siuda, Dagna - In: Marketing i menedžment innovacij : m&mi (2022) 2, pp. 76-85
Persistent link: https://www.econbiz.de/10013277504
Cover Image
The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust
Zhao, Shunying; Yang, Qiang; Im, Hohjin; Ye, Baojuan; … - In: Future Business Journal 8 (2022), pp. 1-15
Consumerism during the COVID-19 pandemic has been characterized by impulsive buying. Using the theoretical lens of uncertainty avoidance and ego-depletion to identify the mediating mechanisms and moderating factors for online impulse buying, we surveyed young consumers across two relevant...
Persistent link: https://www.econbiz.de/10014373525
Cover Image
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung; Kim, Jungkeun; Lee, Daniel C.; Kim, … - In: Psychology & marketing 39 (2022) 1, pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Cover Image
Can advertising enhance consumers' desirable COVID-19 health behavioral intentions? : the role of brand-pandemic fit
Ozsomer, Aysegul; Güzel, Zeynep Müge; Newmeyer, Casey E. - In: Journal of consumer behaviour 21 (2022) 4, pp. 685-696
Persistent link: https://www.econbiz.de/10013275531
Cover Image
Does digital influencer endorsement contribute to building consumers' attitude toward digital advertising during COVID-19 pandemic? : mediating role of brand attitude
Panggati, Ignatius Enda; Sasmoko; Simatupang, Boto; Sri … - In: Cogent business & management 10 (2023) 2, pp. 1-16
activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers …. Brands and marketers should use digital advertising and digital influencer in their digital advertising strategy to adapt to … consumer behaviour changes during the COVID-19 pandemic. This study fills the gap in the advertising literature by proposing …
Persistent link: https://www.econbiz.de/10014504754
Cover Image
The Impact of Tiktok Advertising on Young People's Online Shopping Behaviour During the Covid-19 Pandemic
Hoàng, C?u Long; Nguyen Hoang, Do Uyen; Duong Tran, … - 2022
Today, the social networking site with the most users in Vietnam is TikTok. This study was conducted to determine the factors affecting attitudes towards TikTok ads and their impact on young people’s online purchasing behavior in HCMC during the Covid-19 pandemic. Thus, it provides suggestions...
Persistent link: https://www.econbiz.de/10014084995
Cover Image
Colour temperature in advertising and its impact on consumer purchase intentions
Pilelienė, Lina; Grigaliūnaitė, Viktorija - In: Oeconomia Copernicana 8 (2017) 4, pp. 657-669
Persistent link: https://www.econbiz.de/10012229039
Cover Image
Advertising and consumer search in a duopoly model
Janssen, Maarten C. W.; Non, Mariëlle C. - 2005
. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …
Persistent link: https://www.econbiz.de/10011343292