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Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776

Persistent link: https://www.econbiz.de/10014290859

How to strategically choose or combine augmented and virtual reality for improved online experiential retailing

Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507

Persistent link: https://www.econbiz.de/10012817124

Can augmented reality satisfy consumers' need for touch?

Gatter, Shirin; Hüttl-Maack, Verena; Rauschnabel, … - In: Psychology & marketing 39 (2022) 3, pp. 508-523

Persistent link: https://www.econbiz.de/10012817127

Understanding augmented reality adoption trade-offs in production environments from the perspective of future employees : a choice-based conjoint study

Schuir, Julian; Teuteberg, Frank - In: Information systems and e-business management : ISeB 19 (2021) 3, pp. 1039-1085

Persistent link: https://www.econbiz.de/10012703197

Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing

Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301

Persistent link: https://www.econbiz.de/10013280095

The influence of augmented reality on e-commerce : a case study on fashion and beauty products

Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent business & management 10 (2023) 2, pp. 1-20

Advances in technology have encouraged people in Indonesia to shop online. Apart from the convenience people feel when shopping online, there are still disadvantages that prevent them from trying the products they will buy. Therefore, a virtual try-on feature based on augmented reality (AR)...

Persistent link: https://www.econbiz.de/10014504942

Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming

Kim, Sungkyung; Manoli, Argyro Elisavet - In: International journal of sports marketing & sponsorship 25 (2024) 2, pp. 444-463

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From tablet to table : how augmented reality influences food desirability

Fritz, William; Hadi, Rhonda; Stephen, Andrew - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 503-529

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The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes

Lavoye, Virginie; Sipilä, Jenni; Mero, Joel; … - In: The journal of services marketing 37 (2023) 10, pp. 1-21

Persistent link: https://www.econbiz.de/10014473563

The role of emotions in augmented reality

Soon, Pei-Shan; Lim, Weng Marc; Gaur, Sanjaya Singh - In: Psychology & marketing 40 (2023) 11, pp. 2387-2412

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