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Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement

Rather, Raouf Ahmad; Hollebeek, Linda D.; Tan Vo Thanh; … - In: Journal of consumer behaviour 21 (2022) 5, pp. 1175-1189

Persistent link: https://www.econbiz.de/10013413224

Overview of the brand journey and opportunities for future studies

Loureiro, Sandra Maria Correia - In: Italian journal of marketing : ITJM 2023 (2023) 2, pp. 179-206

Persistent link: https://www.econbiz.de/10014330928

Customers' online interaction experiences with fashion brands : e-information and e-buying

Loureiro, Sandra Maria Correia; Amorim, Marlene - In: E-business : state of the art of ICT based challenges …, (pp. 81-97). 2017

Persistent link: https://www.econbiz.de/10011858948

Determinantes de la intención de uso de Facebook en el proceso de decisión de compra

Miranda González, Francisco Javier; Rubio Lacoba, Sergio; … - In: Investigaciones europeas de Dirección y Economía de … 21 (2015) 1, pp. 26-34

This article reports on an online survey conducted with more than 500 Facebook users in Spain and Portugal, in order to identify which are the most important variables on the intention to use this social network to make buying decisions. The results of this study indicate that the intended use...

Persistent link: https://www.econbiz.de/10011958455

Understanding the desire for green consumption : norms, emotions, and attitudes

Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: Journal of business research : JBR 178 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014552014

Working with AI : can stress bring happiness?

Loureiro, Sandra Maria Correia; Bilro, Ricardo Godinho; … - In: Service business 17 (2023) 1, pp. 233-255

Persistent link: https://www.econbiz.de/10014282892

A systematic review of customer behavior in business-to-business markets and agenda for future research

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: The journal of business & industrial marketing 38 (2023) 13, pp. 122-142

Persistent link: https://www.econbiz.de/10014472664

Engaging with intelligent voice assistants for wellbeing and brand attachment

Prentice, Catherine; Loureiro, Sandra Maria Correia; … - In: The journal of brand management : an international journal 30 (2023) 5, pp. 449-460

Persistent link: https://www.econbiz.de/10014372615

Smart speakers and customer experience in service contexts

Ruiz-Equihua, Daniel; Romero, Jaime; Casaló, Luis V.; … - In: Psychology & marketing 40 (2023) 11, pp. 2326-2340

Persistent link: https://www.econbiz.de/10014432404

Internet of things and consumer engagement on retail : state-of-the-art and future directions

Ajayi, Samson; Loureiro, Sandra Maria Correia; Langaro, … - In: EuroMed journal of business 18 (2023) 3, pp. 397-423

Persistent link: https://www.econbiz.de/10014380923