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~accessRights:"restricted"
~isPartOf:"Acta oeconomica : periodical of the Hungarian Academy of Sciences"
~isPartOf:"CESifo working papers"
~isPartOf:"European economic review : EER"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Verkaufsförderung"
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Verkaufsförderung
Preismanagement
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Pricing strategy
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Theorie
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Theory
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Consumer behaviour
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Konsumentenverhalten
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Hungary
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Vertriebsweg
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Abril Barrie, Carmen
1
Bi, Xian
1
Büyükdağ, Naci
1
Cao, Zike
1
Carlson, Jeffrey R.
1
Chang, Shaonan
1
Chang, Ya Ping
1
Chen, Haipeng
1
Chen, Ming-Hsiang
1
Craig, Adam W.
1
Fu, Xiaoxiao
1
Gopa, Anandasivam
1
Hallikainen, Heli
1
Hardesty, David M.
1
Hu, Xiaojian
1
Hui, Kai-Lung
1
Jang, Seongsoo
1
Jin, Hyun Seung
1
Kim, Jungkeun
1
Kim, Youngsoo
1
Ki̇tapci, Olgun
1
Krishnan, Ramayya
1
Kukar-Kinney, Monika
1
Li, Wenjing
1
Li, Zonghuo
1
Liang, Shichang
1
Luongo, Milena
1
MacGilchrist, Renaud
1
Malekian, Yaser
1
Mattila, Anna S.
1
McColl, Rod
1
Mejia, Jorge
1
Moutinho, Luiz
1
Rafiq, Shuddhasattwa
1
Rasti-Barzoki, Morteza
1
Sanchez, Joaquin
1
Sinitsyn, Maxim
1
Song, Lei
1
Soysal, Ayşe Nur
1
Trusov, Michael
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Acta oeconomica : periodical of the Hungarian Academy of Sciences
CESifo working papers
European economic review : EER
Information systems research : ISR
International journal of hospitality management
International journal of industrial organization
Journal of retailing and consumer services
Journal of retailing
10
Journal of business research : JBR
9
Quantitative marketing and economics : QME
6
Journal of marketing
5
Journal of promotion management : innovations in planning and applied research
5
European journal of operational research : EJOR
4
Journal of revenue and pricing management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
The journal of consumer marketing
3
International journal of advertising : the review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of market research
2
International journal of production research
2
International journal of retail & distribution management
2
Journal of marketing analytics : JMA
2
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Omega : the international journal of management science
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
American journal of business : applying research to practice ; AJB
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Beiträge zur empirischen Marketing- und Vertriebsforschung
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Channel strategies and marketing mix in a connected world
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Discussion papers / CEPR
1
Economic research
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbook of the economics of marketing : Volume 1
1
Information economics and policy : IEP
1
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ECONIS (ZBW)
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1
Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen
;
Sanchez, Joaquin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
Saved in:
2
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
3
Price leadership with promotions
Sinitsyn, Maxim
- In:
International journal of industrial organization
82
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271942
Saved in:
4
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
5
Deal or no deal? : online deals, retailer heterogeneity, and brand evaluations in a competitive environment
Mejia, Jorge
;
Gopa, Anandasivam
;
Trusov, Michael
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1087-1106
Persistent link: https://www.econbiz.de/10012493759
Saved in:
6
The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci
;
Soysal, Ayşe Nur
;
Ki̇tapci, Olgun
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
Saved in:
7
The impact of different price promotions on customer retention
Kim, Jungkeun
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 95-102
Persistent link: https://www.econbiz.de/10011980803
Saved in:
8
Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews
Zhu, Dong Hong
;
Zhang, Zhi Jie
;
Chang, Ya Ping
;
Liang, …
- In:
International journal of hospitality management
77
(
2019
),
pp. 178-186
Persistent link: https://www.econbiz.de/10011988504
Saved in:
9
A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser
;
Rasti-Barzoki, Morteza
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
Saved in:
10
Do price promotions drive consumer spending on luxury hotel services? : the moderating roles of room price and user-generated content
Jang, Seongsoo
;
Moutinho, Luiz
- In:
International journal of hospitality management
78
(
2019
),
pp. 27-35
Persistent link: https://www.econbiz.de/10012012691
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