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Consumer-based approach to customer engagement : the case of luxury brands

Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 43 (2018), pp. 325-332

Persistent link: https://www.econbiz.de/10011883220

Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands

Loureiro, Sandra Maria Correia; Jiménez-Barreto, Jano; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012305252

The effect of benign and malicious envies on desire to buy luxury fashion items

Loureiro, Sandra Maria Correia; Plaza, Maria Alejandra … - In: Journal of retailing and consumer services 52 (2020), pp. 1-14

Persistent link: https://www.econbiz.de/10012132290

Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty

Rodrigues, Mariana Berga; Loureiro, Sandra Maria Correia; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014462281

Service brand coolness in the construction of brand loyalty : a self-presentation theory approach

Jiménez-Barreto, Jano; Loureiro, Sandra Maria Correia; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013169578

Which cues cause consumers to perceive brands as more global? : a conjoint analysis

De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626

Persistent link: https://www.econbiz.de/10011517527

More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity

Li, Rong; Laroche, Michel; Richard, Marie-Odile; Cui, Xinyu - In: Journal of retailing and consumer services 64 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013209484

An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions

Laroche, Michel; Li, Rong; Richard, Marie-Odile; Zhou, Mi - In: Journal of retailing and consumer services 64 (2022), pp. 1-8

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Exploring the power of electronic word-of-mouth in the services industry

Loureiro, Sandra Maria Correia (ed.); … - 2020

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

Persistent link: https://www.econbiz.de/10012394328

The determinants of the adoption intention of eco-friendly functional food in different market segments

Moons, Ingrid; Barbarossa, Camilla; Pelsmacker, Patrick de - In: Ecological economics : the transdisciplinary journal of … 151 (2018), pp. 151-161

Persistent link: https://www.econbiz.de/10011991646