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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Legends in marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"E-commerce"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
~type:"article"
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E-commerce
Markenführung
Umweltbewusstsein
Consumer behaviour
739
Konsumentenverhalten
739
Brand image
135
Brand management
135
Markenimage
135
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93
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Chen, Jiawen
3
Liao, Junyun
3
Abdul, Waheed Kareem
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Ahn, Jiseon
2
Bandyopadhyay, Argho
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Basu, Rituparna
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Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of consumer studies
Legends in marketing
Marketing letters : a journal of research in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
459
Journal of retailing and consumer services
396
The journal of brand management : an international journal
206
The journal of product & brand management
201
International journal of hospitality management
96
Journal of marketing communications
74
Psychology & marketing
69
Journal of strategic marketing
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Marketing intelligence & planning
62
Journal of promotion management : innovations in planning and applied research
61
Journal of international consumer marketing
60
International journal of advertising : the review of marketing communications
56
Journal of fashion marketing and management
56
Journal of internet commerce
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Journal of travel and tourism marketing
48
International journal of internet marketing and advertising : IJIMA
47
Journal of Islamic marketing
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
Electronic commerce research
44
Journal of marketing
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of global marketing
42
Journal of retailing
42
European journal of marketing : EJM
41
International journal of contemporary hospitality management
41
International marketing review
41
Journal of hospitality marketing & management
41
Journal of the Academy of Marketing Science
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European journal of marketing
39
Technological forecasting & social change : an international journal
39
Global business review
38
International journal of electronic marketing and retailing : IJEMR
36
International journal of retail and distribution management
35
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ECONIS (ZBW)
205
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1
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
2
The development of
brand
awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
3
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
4
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
5
Peer influence on teenagers' preference for
brand
name food products : the mediation effect of peer identity
Zhang, Hongli
;
Li, Ruiqin
;
Veeck, Ann
;
Yu, Hongyan
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
Saved in:
6
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
7
Using sublexical priming to enhance
brand
name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
8
Examining the relationships among the
brand
equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
9
The effects of
brand
collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand
type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
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