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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Thaichon, Park"
~source:"econis"
~subject:"Cognition"
~subject:"Customer integration"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Kundenzufriedenheit"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Product Placement"
~subject:"Werbung"
~subject:"brand personality"
~type:"article"
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brand personality
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Thaichon, Park
Ko, Eunju
19
Septianto, Felix
19
Prentice, Catherine
13
Dens, Nathalie
10
Dwivedi, Yogesh Kumar
10
Paul, Justin
10
Gustafsson, Anders
9
Japutra, Arnold
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Loureiro, Sandra Maria Correia
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Pelsmacker, Patrick de
9
Quach, Sara
9
Kim, Kyung Hoon
8
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Dhir, Amandeep
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Hollebeek, Linda D.
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Molinillo, Sebastian
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Rana, Nripendra P.
7
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6
Balaji, M. S.
6
Islam, Tahir
6
Jebarajakirthy, Charles
6
Kukar-Kinney, Monika
6
Park, Eunil
6
Park, Jungkun
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Phau, Ian
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Richard, Marie-Odile
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Roy, Sanjit
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Talwar, Shalini
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Arslanagic-Kalajdzic, Maja
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Bigné Alcañiz, J. Enrique
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Chiew, Tung Moi
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Das, Gopal
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Journal of retailing
Marketing letters : a journal of research in marketing
World review of entrepreneurship, management and sustainable development
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of advertising : the review of marketing communications
2
Services marketing quarterly
2
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of consumer behaviour
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Marketing intelligence & planning
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ECONIS (ZBW)
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1
The role of art infusion in enhancing pro-environmental luxury
brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
2
Consumer socialization process : the role of age in children's online shopping behavior
Thaichon, Park
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 38-47
Persistent link: https://www.econbiz.de/10011628984
Saved in:
3
Brand
competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
4
Aesthetic labor and visible diversity : the role in retailing service encounters
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 34-43
Persistent link: https://www.econbiz.de/10011743114
Saved in:
5
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
6
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
7
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
8
Emotion and advertising effectiveness : a novel facial expression analysis approach
Hamelin, Nicolas
;
El Moujahid, Othmane
;
Thaichon, Park
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 103-111
Persistent link: https://www.econbiz.de/10011697915
Saved in:
9
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
10
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
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