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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Economics of innovation and new technology"
~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Tourism and hospitality research : the surrey quarterly review"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Hoffmann, Stefan"
~person:"Hwang, Jinsoo"
~person:"Kim, Wansoo"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Materialism"
~subject:"Mode"
~subject:"Viral marketing"
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Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Materialism
Mode
Viral marketing
Consumer behaviour
47
Beziehungsmarketing
15
Relationship marketing
15
Brand management
10
Markenführung
10
Customer satisfaction
7
Dienstleistungsqualität
7
Holiday behaviour
7
Kundenzufriedenheit
7
Service quality
7
Urlaubsverhalten
7
Brand
6
Brand image
6
Markenartikel
6
Markenimage
6
Tourism
6
Tourismus
6
Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Tourism industry
4
Tourismuswirtschaft
4
Virales Marketing
4
Advertising
3
Advertising effects
3
Airline
3
Casino
3
Customer integration
3
Einzelhandel
3
Fluggesellschaft
3
Gambling
3
Glücksspiel
3
Innovation adoption
3
Innovationsakzeptanz
3
Jugendliche
3
Kundenintegration
3
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46
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1
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47
Aufsatz in Zeitschrift
47
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
47
Author
All
Agovino, Massimiliano
Cordes, Christian
Hoffmann, Stefan
Hwang, Jinsoo
Kim, Wansoo
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
33
Hyun, Sunghyup Sean
8
Kim, Jinkyung Jenny
8
Ko, Eunju
8
Law, Chun Hung Roberts
8
Kim, Insin
7
Kumar, V.
7
Yu, Jongsik
7
Kim, Seongseop
6
Vitell, Scott J.
6
Wong, IpKin Anthony
6
Chua, Bee-Lia
5
Grewal, Dhruv
5
Kim, Kyung Hoon
5
Singh, Jatinder Jit
5
Yang, Jing
5
Bae, Joonheui
4
Estelami, Hooman
4
Gentina, Élodie
4
Hsu, Cathy H. C.
4
Islam, Tahir
4
Koo, Chulmo
4
Lee, Jin-soo
4
Li, Jun
4
Mai, Robert
4
Mathur, Anil
4
Moschis, George P.
4
Ruyter, Ko de
4
Tanusondjaja, Arry
4
Woodside, Arch G.
4
Adam, Issahaku
3
Ahn, Jiseon
3
Arora, Nilesh
3
Babin, Barry J.
3
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Published in...
All
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Economics of innovation and new technology
Electronic commerce research
International journal of market research : JMRS ; the journal of the Market Research Society
International marketing review
Journal of business ethics : JOBE
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : innovations in planning and applied research
Journal of the Academy of Marketing Science
Journal of travel and tourism marketing
Marketing and multicultural diversity
Tourism and hospitality research : the surrey quarterly review
Journal of business research : JBR
17
Journal of retailing and consumer services
12
International journal of hospitality management
10
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
SpringerLink / Bücher
3
Business & society
2
Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of retail & distribution management
2
Journal of hospitality marketing & management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Lehrbuch
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
Tourism management perspectives : TMP
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
European journal of marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
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All
ECONIS (ZBW)
47
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1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
A model of
brand
prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
3
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
4
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
6
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
7
The antecedents and consequences of
brand
authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
8
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
9
A study on the application of the experience economy to luxury cruise passengers
Hwang, Jinsoo
;
Han, Heesup
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
4
,
pp. 478-491
Persistent link: https://www.econbiz.de/10011976131
Saved in:
10
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
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