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How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia; Serra, Jessica; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
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Promoting brand relationships
Loureiro, Sandra Maria Correia (ed.) - 2019
Persistent link: https://www.econbiz.de/10012179149
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The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo; Kim, Heather Markham; Joo, Kyu-Hyeon; … - In: Journal of travel and tourism marketing 39 (2022) 2, pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
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The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia; Fialho, Ana Filipa - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
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Airport shopping : an emerging non-aviation business : triggers of traveler loyalty
Han, Heesup; Yu, Jongsik; Kim, Wansoo - In: Journal of travel and tourism marketing 35 (2018) 7, pp. 835-845
Persistent link: https://www.econbiz.de/10011941756
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Understanding customer experience throughout the customer journey
Lemon, Katherine N.; Verhoef, Peter C. - In: Journal of marketing 80 (2016) 6, pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
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Brand coolness
Warren, Caleb; Batra, Rajeev; Loureiro, Sandra Maria Correia - In: Journal of marketing 83 (2019) 5, pp. 36-56
Persistent link: https://www.econbiz.de/10012176123