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Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed; Ghaffar, Abdul; Zaidi, Syed … - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
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The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia; Fialho, Ana Filipa - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
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Airport shopping : an emerging non-aviation business : triggers of traveler loyalty
Han, Heesup; Yu, Jongsik; Kim, Wansoo - In: Journal of travel and tourism marketing 35 (2018) 7, pp. 835-845
Persistent link: https://www.econbiz.de/10011941756
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Understanding airline travelers' perceptions of well-being : the role of cognition, emotion, and sensory experiences in airline lounges
Kim, Hyeon-Cheol; Chua, Bee-Lia; Lee, Sanghyeop; Huey … - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 1213-1234
Persistent link: https://www.econbiz.de/10011627491
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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Lee, … - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
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Impact of hotels' sustainability practices on guest attitudinal loyalty : application of loyalty chain stages theory
Han, Heesup; Yu, Jongsik; Lee, Jin-soo; Kim, Wansoo - In: Journal of hospitality marketing & management 28 (2019) 8, pp. 905-925
Persistent link: https://www.econbiz.de/10012176742
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The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users' behavior
Chua, Bee-Lia; Kim, Hyeon-Cheol; Lee, Sanghyeop; Han, Heesup - In: Journal of travel and tourism marketing 36 (2019) 1, pp. 29-42
Persistent link: https://www.econbiz.de/10012179361
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Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Han, Heesup; Yu, Jongsik; Kim, Wansoo - In: Journal of travel and tourism marketing 36 (2019) 3, pp. 371-383
Persistent link: https://www.econbiz.de/10012179410
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Product performance and its role in airline image generation and customer retention processes : gender difference
Han, Heesup; Shim, Changsup; Lee, Won Seok; Kim, Wansoo - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 536-548
Persistent link: https://www.econbiz.de/10012179435