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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
412
Social Web
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Social web
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Internet marketing
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Online-Marketing
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Online retailing
64
Online-Handel
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Girotra, Karan
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Simchi-Levi, David
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Torres, Ivonne M.
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Journal of international consumer marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
1,534
Journal of business research : JBR
1,450
International journal of hospitality management
518
European Journal of Marketing
364
Journal of Consumer Marketing
364
International journal of consumer studies
321
SpringerLink / Bücher
281
Asia Pacific journal of marketing and logistics
280
International Journal of Retail & Distribution Management
258
Psychology & marketing
249
The journal of product & brand management
231
Technological forecasting & social change : an international journal
223
Tourism management : research, policies, practice
220
Journal of travel and tourism marketing
217
Journal of marketing communications
215
Journal of Product & Brand Management
200
The journal of brand management : an international journal
199
International journal of advertising : the review of marketing communications
196
Journal of Islamic marketing
193
International journal of contemporary hospitality management
192
Working paper / National Bureau of Economic Research, Inc.
191
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Discussion paper / Centre for Economic Policy Research
167
Journal of promotion management : innovations in planning and applied research
167
Journal of hospitality marketing & management
166
Journal of marketing management : JMM ; journal of the Academy of Marketing
161
Journal of the Academy of Marketing Science
160
The international review of retail, distribution and consumer research
157
Journal of Services Marketing
155
Journal of strategic marketing
151
Marketing Intelligence & Planning
151
Marketing intelligence & planning
148
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
145
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Discussion papers / CEPR
140
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ECONIS (ZBW)
412
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1
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
2
Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
Saved in:
3
Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda
;
Bianchi, Constanza
;
Wiese, Melanie
; …
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
Saved in:
4
Communicating legal information to online customers transparently : a multidisciplinary multistakeholderist perspective
Seizov, Ognyan
;
Wulf, Alexander J.
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012483608
Saved in:
5
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence
;
Ofek, Elie
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
Saved in:
6
Engagement in the online brand community : impacts of cultural traits
Long Hoang Le
;
Duong, Giang Huong
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 146-158
Persistent link: https://www.econbiz.de/10012200812
Saved in:
7
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
8
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
9
The formation of brand loyalty : a partial dual-factor explanation
Zhang, Yueling
;
Liu, Feng
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 239-249
Persistent link: https://www.econbiz.de/10011744268
Saved in:
10
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
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