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design-ambient-social-trialability
Roggeveen, Anne L.; Grewal, Dhruv; Schweiger, Elisa B. - In: Journal of retailing 96 (2020) 1, pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
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When should private label brands endorse ethical attributes?
Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
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Competitive effects of Wal-Mart Supercenter entry : moderating roles of category and brand characteristics
Seenivasan, Satheesh; Talukdar, Debabrata - In: Journal of retailing 92 (2016) 2, pp. 218-225
Persistent link: https://www.econbiz.de/10011505030
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The future of private labels : towards a smart private label strategy
Gielens, Katrijn; Ma, Yu; Namin, Aidin; Sethuraman, Raj; … - In: Journal of retailing 97 (2021) 1, pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
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On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer; Kumar, Piyush; Dass, Mayukh - In: Journal of retailing 97 (2021) 3, pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
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Valuation of brand equity and retailer growth strategies using real options
Trigeorgis, Lenos; Baldi, Francesco; Katsikeas, … - In: Journal of retailing 97 (2021) 4, pp. 523-544
Persistent link: https://www.econbiz.de/10013270694
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Capturing retailers' brand and customer focus
Han, Simeng; Reinartz, Werner J.; Skiera, Bernd - In: Journal of retailing 97 (2021) 4, pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
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Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver; Dekimpe, Marnik G.; … - In: Journal of retailing 98 (2022) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
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Luxury single- versus multi-brand stores : the effect of consumers' hedonic goals on brand comparisons
Desmichel, Perrine; Kocher, Bruno - In: Journal of retailing 96 (2020) 2, pp. 203-219
Persistent link: https://www.econbiz.de/10012295826
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Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph; Jaenicke, Edward; Wang, Emily; Wu, … - In: Journal of retailing 95 (2019) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10012102919