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~accessRights:"restricted"
~language:"eng"
~person:"Agovino, Massimiliano"
~person:"Aiking, Harry"
~person:"Asche, Frank"
~person:"Bronnmann, Julia"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Electric car adoption
Global and local consumer culture positioning
Globalization
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
135
Konsumentenverhalten
126
Brand management
36
Markenführung
36
Brand image
30
Markenimage
30
Beziehungsmarketing
29
Relationship marketing
29
Advertising effects
18
Werbewirkung
18
Brand
17
Markenartikel
17
Customer satisfaction
16
Kundenzufriedenheit
16
Internet marketing
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Online-Marketing
15
Advertising
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Social Web
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Social web
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Einzelhandel
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Retail trade
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Werbung
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Cognition
9
Dienstleistungsqualität
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Emotion
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Marketing management
9
Marketingmanagement
9
Service quality
9
Virales Marketing
9
Cultural identity
8
Eco-label
8
Kognition
8
Kulturelle Identität
8
Product Placement
8
Product placement
8
Umweltzeichen
8
Customer engagement
7
Deutschland
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Fashion
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research-article
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English
Author
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Agovino, Massimiliano
Aiking, Harry
Asche, Frank
Bronnmann, Julia
Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Choi, Tsan-Ming
27
Ko, Eunju
24
Henninger, Claudia E.
15
Shen, Bin
13
Ozuem, Wilson
12
Cleveland, Mark
10
Filieri, Raffaele
10
Balaji, M. S.
9
Dwivedi, Yogesh Kumar
9
Mogaji, Emmanuel
9
Paul, Justin
9
Cedrola, Elena
8
Jin, Byoungho
8
Ryding, Daniella
8
Blazquez Cano, Marta
7
De Angelis, Matteo
7
Kim, Jong Min
7
Kim, Kyung Hoon
7
Law, Chun Hung Roberts
7
Martinez, Luis F.
7
Mattila, Anna S.
7
Wu, Luorong
7
Alevizou, Panayiota J.
6
Augusto, Mário Gomes
6
Bosah, Genevieve
6
Brooksworth, Frederica
6
Chawla, Deepak
6
Han, Heesup
6
Jain, Sheetal
6
Karjaluoto, Heikki
6
Kim, Sang Jin
6
McColl, Julie
6
Ranfagni, Silvia
6
Ritch, Elaine L.
6
Song, Sanga
6
Suha Fouad Salem
6
Zhang, Lu
6
Akram, Umair
5
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Published in...
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Journal of business research : JBR
4
Journal of retailing and consumer services
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International marketing review
2
Journal of promotion management : innovations in planning and applied research
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Electronic commerce research
1
International Marketing Review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of hospitality marketing & management
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
24
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
5
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
6
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
8
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
9
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
10
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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