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~accessRights:"restricted"
~person:"Agovino, Massimiliano"
~person:"Barbarossa, Camilla"
~person:"Cordes, Christian"
~person:"Hoffmann, Stefan"
~person:"Hwang, Jinsoo"
~person:"Islam, Tahir"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Materialism"
~subject:"Mode"
~subject:"Service quality"
~subject:"Viral marketing"
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Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Materialism
Mode
Service quality
Viral marketing
Consumer behaviour
184
Brand management
49
Markenführung
49
Beziehungsmarketing
41
Relationship marketing
41
Brand image
40
Markenimage
40
Brand
24
Markenartikel
24
Customer satisfaction
23
Kundenzufriedenheit
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Internet marketing
21
Online-Marketing
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Social web
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Werbewirkung
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Emotion
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Dienstleistungsqualität
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Werbung
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Einzelhandel
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Retail trade
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Virales Marketing
13
Cognition
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10
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10
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10
Marketing management
10
Marketingmanagement
10
Urlaubsverhalten
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Cultural identity
9
Kulturelle Identität
9
Online retailing
9
Online-Handel
9
Corporate Social Responsibility
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German
5
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Agovino, Massimiliano
Barbarossa, Camilla
Cordes, Christian
Hoffmann, Stefan
Hwang, Jinsoo
Islam, Tahir
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
85
Mattila, Anna S.
64
Septianto, Felix
56
Paul, Justin
54
Dwivedi, Yogesh Kumar
51
Hollebeek, Linda D.
40
Ko, Eunju
40
Thaichon, Park
40
Kim, Jungkeun
39
Phau, Ian
37
Belk, Russell W.
36
Choi, Tsan-Ming
34
Lusk, Jayson L.
34
Kim, Seongseop
33
Rana, Nripendra P.
33
Wu, Luorong
32
Nayga, Rodolfo M.
31
Grewal, Dhruv
29
Japutra, Arnold
29
Park, Jungkun
29
Ahn, Jiseon
28
Balaji, M. S.
27
Law, Chun Hung Roberts
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Jebarajakirthy, Charles
26
Line, Nathaniel D.
26
Martínez-López, Francisco J.
26
Rahman, Zillur
26
Vrontis, Demetris
26
Dhir, Amandeep
25
Ko, Yong Jae
25
Kumar, V.
25
Liu, Qing
25
So, Kevin Kam Fung
25
Bang, Nguyen
24
Gázquez-Abad, Juan Carlos
24
Hanks, Lydia
24
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Journal of business research : JBR
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
11
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of hospitality management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of business ethics : JOBE
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
4
International journal of contemporary hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
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SpringerLink / Bücher
3
The journal of product & brand management
3
Tourism and hospitality research : the surrey quarterly review
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Asia Pacific journal of marketing and logistics
2
Business & society
2
Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of retail & distribution management
2
International marketing review
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing
2
Journal of international marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Lehrbuch
2
Marketing letters : a journal of research in marketing
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Baltic journal of management
1
Critical perspectives on international business
1
Economics of innovation and new technology
1
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ECONIS (ZBW)
175
Other ZBW resources
1
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
3
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
4
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
6
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
7
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
8
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
9
Antecedents of
brand
love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
10
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
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