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~accessRights:"restricted"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Gorton, Matthew"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Roggeveen, Anne L."
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Internet marketing"
~subject:"Italy"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Viral marketing"
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Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Internet marketing
Italy
Marktsegmentierung
Mode
Relationship marketing
Viral marketing
Consumer behaviour
147
Konsumentenverhalten
147
Beziehungsmarketing
39
Markenführung
39
Brand image
31
Markenimage
31
Advertising effects
19
Einzelhandel
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Online-Marketing
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Retail trade
19
Werbewirkung
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Social web
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Brand
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Markenartikel
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Advertising
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Marketing management
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Marketingmanagement
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Virales Marketing
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Customer integration
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Kulturelle Identität
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Ladengestaltung
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87
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Agovino, Massimiliano
Cordes, Christian
Gorton, Matthew
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Roggeveen, Anne L.
Verhoef, Peter C.
Han, Heesup
44
Ko, Eunju
36
Hollebeek, Linda D.
33
Choi, Tsan-Ming
29
Dwivedi, Yogesh Kumar
25
Mattila, Anna S.
25
Phau, Ian
25
Khan, Imran
23
Kumar, V.
23
Japutra, Arnold
22
Sarkar, Abhigyan
22
Melewar, T. C.
21
Paul, Justin
21
Bang, Nguyen
20
Quach, Sara
20
Sreejesh, S.
20
Ahn, Jiseon
19
Filieri, Raffaele
19
Park, Jungkun
19
Rahman, Zillur
19
Guzman, Francisco
18
Rather, Raouf Ahmad
18
Sarkar, Juhi Gahlot
18
Septianto, Felix
18
Balaji, M. S.
17
Foroudi, Pantea
17
Martínez-López, Francisco J.
17
Roy, Sanjit
17
Grewal, Dhruv
16
Henninger, Claudia E.
16
Mogaji, Emmanuel
16
Prentice, Catherine
16
Romaniuk, Jenni
16
Gázquez-Abad, Juan Carlos
15
Johnson, Lester W.
15
Klaus, Philipp
15
Kumar, Vikas
15
So, Kevin Kam Fung
15
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
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Journal of business research : JBR
10
Journal of retailing and consumer services
10
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6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : innovations in planning and applied research
5
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
4
International journal of advertising : the quarterly review of marketing communications
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Journal of marketing
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Journal of the Academy of Marketing Science
3
International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of retail & distribution management
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International marketing review
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Journal of marketing communications
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
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The journal of product & brand management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Economia politica : journal of analytical and institutional economics
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Electronic commerce research
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Handbook of research on customer engagement
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International journal of advertising : the review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Springer proceedings in business and economics
1
The journal of brand management : an international journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
87
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
5
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
7
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
8
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
9
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
10
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
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