//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Gorton, Matthew"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Roggeveen, Anne L."
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Italy"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 20 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Italy
Marktsegmentierung
Mode
Relationship marketing
Viral marketing
Consumer behaviour
146
Konsumentenverhalten
146
Beziehungsmarketing
38
Markenführung
38
Brand image
30
Markenimage
30
Advertising effects
19
Einzelhandel
19
Internet marketing
19
Online-Marketing
19
Retail trade
19
Werbewirkung
19
Customer satisfaction
18
Kundenzufriedenheit
18
Brand
16
Markenartikel
16
Social Web
16
Social web
16
Advertising
14
Werbung
14
Dienstleistungsqualität
12
Service quality
12
Marketing management
10
Marketingmanagement
10
Cognition
9
Customer engagement
9
Emotion
9
Kognition
9
Virales Marketing
9
Cultural identity
8
Customer integration
8
Kulturelle Identität
8
Kundenintegration
8
Ladengestaltung
8
Online retailing
8
Online-Handel
8
Product Placement
8
more ...
less ...
Online availability
All
Undetermined
Free
14
Type of publication
All
Article
74
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
73
Aufsatz in Zeitschrift
73
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Conference paper
2
Konferenzbeitrag
2
Sammelwerk
2
Konferenzschrift
1
more ...
less ...
Language
All
English
77
Author
All
Agovino, Massimiliano
Cordes, Christian
Gorton, Matthew
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Roggeveen, Anne L.
Verhoef, Peter C.
Han, Heesup
44
Ko, Eunju
36
Choi, Tsan-Ming
28
Hollebeek, Linda D.
28
Phau, Ian
25
Kumar, V.
23
Mattila, Anna S.
23
Japutra, Arnold
22
Khan, Imran
22
Sarkar, Abhigyan
22
Melewar, T. C.
21
Paul, Justin
21
Bang, Nguyen
20
Ahn, Jiseon
18
Park, Jungkun
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Balaji, M. S.
17
Dwivedi, Yogesh Kumar
17
Guzman, Francisco
17
Rather, Raouf Ahmad
17
Sreejesh, S.
17
Filieri, Raffaele
16
Henninger, Claudia E.
16
Martínez-López, Francisco J.
16
Prentice, Catherine
16
Romaniuk, Jenni
16
Roy, Sanjit
16
Septianto, Felix
16
Gázquez-Abad, Juan Carlos
15
Klaus, Philipp
15
Mogaji, Emmanuel
15
Quach, Sara
15
Baumgarth, Carsten
14
Casidy, Riza
14
Diamantopoulos, Adamantios
14
Foroudi, Pantea
14
Grewal, Dhruv
14
Johnson, Lester W.
14
more ...
less ...
Institution
All
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
Published in...
All
Journal of business research : JBR
10
Journal of retailing and consumer services
9
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing
5
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
International journal of hospitality management
2
International journal of retail & distribution management
2
International marketing review
2
Journal of marketing
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Economia politica : journal of analytical and institutional economics
1
Electronic commerce research
1
Handbook of research on customer engagement
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing accountability for marketing and non-marketing outcomes
1
Springer proceedings in business and economics
1
The journal of brand management : an international journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
77
Showing
1
-
10
of
77
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
5
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
7
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
8
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
9
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
10
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->