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~accessRights:"restricted"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Hwang, Jinsoo"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Emotion"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
~subject:"Marktsegmentierung"
~subject:"Materialism"
~subject:"Mode"
~subject:"Viral marketing"
~subject:"Zielgruppe"
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Consumer behaviour
Early Adoption Target Markets
Electric car adoption
Emotion
Global and local consumer culture positioning
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Marktsegmentierung
Materialism
Mode
Viral marketing
Zielgruppe
Brand management
45
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45
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37
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37
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37
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Agovino, Massimiliano
Cordes, Christian
Hwang, Jinsoo
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
87
Mattila, Anna S.
71
Septianto, Felix
56
Paul, Justin
54
Phau, Ian
54
Dwivedi, Yogesh Kumar
52
Thaichon, Park
41
Hollebeek, Linda D.
40
Ko, Eunju
40
Kim, Jungkeun
39
Belk, Russell W.
36
Rana, Nripendra P.
35
Choi, Tsan-Ming
34
Lusk, Jayson L.
34
Khare, Arpita
33
Kim, Seongseop
33
Nayga, Rodolfo M.
33
Wu, Luorong
32
Grewal, Dhruv
30
Japutra, Arnold
29
Park, Jungkun
29
Ahn, Jiseon
28
Bruwer, Johan
28
Jebarajakirthy, Charles
28
Rahman, Zillur
28
Vrontis, Demetris
28
Balaji, M. S.
27
Prashar, Sanjeev
27
Diamantopoulos, Adamantios
26
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
Martínez-López, Francisco J.
26
Wong, IpKin Anthony
26
Dhir, Amandeep
25
Hanks, Lydia
25
Johnson, Lester W.
25
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Journal of business research : JBR
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Journal of retailing and consumer services
12
Journal of travel and tourism marketing
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of hospitality management
6
Journal of Consumer Marketing
5
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
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3
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Journal of the Academy of Marketing Science
3
Tourism and hospitality research : the surrey quarterly review
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Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of contemporary hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
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International marketing review
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Journal of Services Marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of interactive marketing
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Journal of promotion management : JPM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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The journal of product & brand management
2
Tourism management : research, policies, practice
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic commerce research
1
European Journal of Marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
3
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
4
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
6
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
7
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
8
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
9
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
10
Service
brand
coolness in the construction of
brand
loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
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