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~accessRights:"restricted"
~person:"Avramova, Yana R."
~person:"Chen, Charlie C."
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Social web"
~subject:"brand personality"
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Customer satisfaction
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brand personality
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110
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Brand management
35
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29
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Avramova, Yana R.
Chen, Charlie C.
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
47
Ko, Eunju
31
Choi, Tsan-Ming
30
Paul, Justin
25
Khan, Imran
21
Dwivedi, Yogesh Kumar
20
Rahman, Zillur
20
Filieri, Raffaele
19
Hollebeek, Linda D.
19
Mattila, Anna S.
19
Martínez-López, Francisco J.
18
Sarkar, Abhigyan
18
Law, Chun Hung Roberts
17
Bang, Nguyen
16
Henninger, Claudia E.
16
Japutra, Arnold
16
Prentice, Catherine
16
Sarkar, Juhi Gahlot
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Quach, Sara
15
Sreejesh, S.
15
Thaichon, Park
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Wu, Luorong
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Ahn, Jiseon
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Phau, Ian
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Prashar, Sanjeev
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Rana, Nripendra P.
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Rather, Raouf Ahmad
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Rita, Paulo
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Roy, Sanjit
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13
Bilgihan, Anil
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Foroudi, Pantea
13
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13
King, Ceridwyn
13
Mogaji, Emmanuel
13
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13
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Journal of retailing and consumer services
10
Journal of promotion management : innovations in planning and applied research
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
International journal of retail & distribution management
2
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2
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
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1
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International journal of retail and distribution management
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International journal of wine business research : IJWBR
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Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
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The journal of brand management : an international journal
1
The journal of product & brand management
1
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Tourism and hospitality research : THR
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ECONIS (ZBW)
51
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
5
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
7
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
8
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
9
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
10
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
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