//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Electric car adoption
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
101
Brand management
35
Markenführung
35
Brand image
29
Markenimage
29
Beziehungsmarketing
27
Relationship marketing
27
Advertising effects
18
Werbewirkung
18
Brand
15
Customer satisfaction
15
Internet marketing
15
Kundenzufriedenheit
15
Markenartikel
15
Online-Marketing
15
Advertising
13
Werbung
13
Social Web
12
Social web
12
Dienstleistungsqualität
9
Einzelhandel
9
Emotion
9
Marketing management
9
Marketingmanagement
9
Retail trade
9
Service quality
9
Cognition
8
Cultural identity
8
Kognition
8
Kulturelle Identität
8
Product Placement
8
Product placement
8
Virales Marketing
8
Customer engagement
7
Customer integration
6
Fashion
6
Globalisierung
6
more ...
less ...
Online availability
All
Undetermined
Free
7
Type of publication
All
Article
100
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
101
Aufsatz im Buch
2
Book section
2
Conference paper
2
Konferenzbeitrag
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
101
Author
All
Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
82
Mattila, Anna S.
63
Septianto, Felix
55
Paul, Justin
52
Dwivedi, Yogesh Kumar
48
Ko, Eunju
39
Kim, Jungkeun
38
Phau, Ian
37
Thaichon, Park
37
Hollebeek, Linda D.
36
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Nayga, Rodolfo M.
30
Wu, Luorong
30
Japutra, Arnold
29
Park, Jungkun
29
Choi, Tsan-Ming
28
Ahn, Jiseon
27
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Balaji, M. S.
25
Dhir, Amandeep
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
So, Kevin Kam Fung
25
Bang, Nguyen
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Quach, Sara
24
Rahman, Zillur
24
Vrontis, Demetris
24
Guzman, Francisco
23
Khare, Arpita
23
Wong, IpKin Anthony
23
more ...
less ...
Published in...
All
Journal of business research : JBR
16
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International marketing review
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Baltic journal of management
1
Electronic commerce research
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
101
Showing
21
-
30
of
101
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
22
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
23
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
24
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
25
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
26
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
27
Understanding cosmopolitanism and
brand
origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
28
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
Saved in:
29
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
30
The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia
;
Fialho, Ana Filipa
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->