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~accessRights:"restricted"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Electric car adoption
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
101
Brand management
35
Markenführung
35
Brand image
29
Markenimage
29
Beziehungsmarketing
27
Relationship marketing
27
Advertising effects
18
Werbewirkung
18
Brand
15
Customer satisfaction
15
Internet marketing
15
Kundenzufriedenheit
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Markenartikel
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Social web
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Dienstleistungsqualität
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Einzelhandel
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Emotion
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Marketingmanagement
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Retail trade
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Service quality
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Cognition
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Cultural identity
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Kognition
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Kulturelle Identität
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Product Placement
8
Product placement
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Virales Marketing
8
Customer engagement
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Customer integration
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Fashion
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Globalisierung
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Article
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101
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English
101
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Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
82
Mattila, Anna S.
63
Septianto, Felix
55
Paul, Justin
52
Dwivedi, Yogesh Kumar
48
Ko, Eunju
39
Kim, Jungkeun
38
Phau, Ian
37
Thaichon, Park
37
Hollebeek, Linda D.
36
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Nayga, Rodolfo M.
30
Wu, Luorong
30
Japutra, Arnold
29
Park, Jungkun
29
Choi, Tsan-Ming
28
Ahn, Jiseon
27
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Balaji, M. S.
25
Dhir, Amandeep
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
So, Kevin Kam Fung
25
Bang, Nguyen
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Quach, Sara
24
Rahman, Zillur
24
Vrontis, Demetris
24
Guzman, Francisco
23
Khare, Arpita
23
Wong, IpKin Anthony
23
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Journal of business research : JBR
16
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International marketing review
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Baltic journal of management
1
Electronic commerce research
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
101
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51
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
52
An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 96-107
Persistent link: https://www.econbiz.de/10011743169
Saved in:
53
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
54
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
55
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
56
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
57
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
58
Consumer preferences for human uniqueness in marketing communications
Davidson, Alexander
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 506-517
Persistent link: https://www.econbiz.de/10011880798
Saved in:
59
Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro
Loureiro, Sandra Maria Correia
;
Cunha, Namércio Pereira da
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10011814635
Saved in:
60
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
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