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~person:"Hudders, Liselot"
~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
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Advertising effects
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Advertising
8
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8
Children
7
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children
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Hudders, Liselot
Septianto, Felix
19
Dens, Nathalie
14
Pelsmacker, Patrick de
12
Naderer, Brigitte
10
Wu, Linwan
10
Dodoo, Naa Amponsah
9
Matthes, Jörg
9
Torres, Ivonne M.
9
Yoon, Sukki
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Zúñiga, Miguel Ángel
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Diehl, Sandra
8
Evans, Nathaniel J.
8
Jang, Soocheong
8
Taylor, Charles Raymond
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Arora, Nilesh
7
Hatzithomas, Leonidas
7
Jeong, EunHa
7
Kim, Kacy K.
7
Thaichon, Park
7
Wen, Taylor Jing
7
Yoon, Hye Jin
7
Bang, Hye Jin
6
Bellman, Steven
6
Bijmolt, Tammo H. A.
6
Choi, Yung Kyun
6
Dwivedi, Yogesh Kumar
6
Fazli-Salehi, Reza
6
Hayes, Jameson L.
6
Ilicic, Jasmina
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Ko, Eunju
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Kulczynski, Alicia
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Lee, Yoon-Joo
6
Madadi, Rozbeh
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Quach, Sara
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Sreejesh, S.
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Srivastava, R. K.
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Vashisht, Devika
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Wagner, Udo
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International journal of advertising : the review of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
2
European journal of marketing : EJM
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
10
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1
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising at...
Beuckels, Emma
;
De Jans, Steffi
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 197-206
Persistent link: https://www.econbiz.de/10012584576
Saved in:
2
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
3
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
4
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
5
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
6
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
7
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
8
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
9
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
10
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
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