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Co-creation in hotel service innovation using smart phone apps : an empirical study
Sarmah, Bijoylaxmi; Kamboj, Shampy; Rahman, Zillur - In: International journal of contemporary hospitality management 29 (2017) 10, pp. 2647-2667
Persistent link: https://www.econbiz.de/10011777136
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Transforming jewellery designing : empowering customers through crowdsourcing India
Sarmah, Bijoylaxmi; Rahman, Zillur - In: Global business review 18 (2017) 5, pp. 1325-1344
Persistent link: https://www.econbiz.de/10011778390
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Fresh perspectives on customer experience
McColl-Kennedy, Janet R.; Gustafsson, Anders; Jaakkola, … - In: The journal of services marketing 29 (2015) 6/7, pp. 430-435
Persistent link: https://www.econbiz.de/10011418250
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The concept of online corporate brand experience : an empirical assessment
Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
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The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul; Rahman, Zillur; Hollebeek, Linda D. - In: Handbook of research on customer engagement, (pp. 456-469). 2019
Persistent link: https://www.econbiz.de/10013163406
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What matters most to ultra-high-net-worth individuals? : exploring the UHNWI luxury customer experience (ULCX)
Klaus, Philipp - In: The journal of product & brand management 31 (2022) 3, pp. 368-376
Persistent link: https://www.econbiz.de/10013164342
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Editorial: the "nip and tuck" service framework : bright and dark side of beautification/modification services
Tsiotsou, Rodoula H.; Klaus, Philipp - In: The journal of services marketing 36 (2022) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10012798375
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Moving the customer experience field forward : introducing the touchpoints, context, qualities (TCQ) nomenclature
De Keyser, Arne; Verleye, Katrien; Lemon, Katherine N.; … - In: Journal of service research 23 (2020) 4, pp. 433-455
Persistent link: https://www.econbiz.de/10012391607
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Measuring customer experience quality : the EXQ scale revisited
Kuppelwieser, Volker; Klaus, Philipp - In: Journal of business research : JBR 126 (2021), pp. 624-633
Persistent link: https://www.econbiz.de/10012494329
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How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 7, pp. 629-641
Persistent link: https://www.econbiz.de/10011616247