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~accessRights:"restricted"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Walsh, Gianfranco"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Mode
Consumer behaviour
117
Brand management
39
Markenführung
39
Brand image
31
Markenimage
31
Beziehungsmarketing
24
Relationship marketing
24
Advertising effects
18
Werbewirkung
18
Brand
17
Markenartikel
17
Customer satisfaction
15
Advertising
14
Kundenzufriedenheit
14
Online-Marketing
13
Social Web
13
Social web
13
Werbung
13
Internet marketing
12
Cognition
9
Cultural identity
9
Emotion
9
Kulturelle Identität
9
Dienstleistungsqualität
8
Fashion
8
Kognition
8
Product Placement
8
Product placement
8
Service quality
8
Viral marketing
8
Virales Marketing
8
Customer integration
7
Globalization
7
Personality psychology
7
Persönlichkeitspsychologie
7
Acculturation
6
Customer engagement
6
Einzelhandel
6
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10
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Article
102
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102
Aufsatz in Zeitschrift
102
Conference paper
2
Konferenzbeitrag
2
Aufgabensammlung
1
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
99
German
7
Author
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Walsh, Gianfranco
Han, Heesup
84
Mattila, Anna S.
64
Septianto, Felix
56
Paul, Justin
54
Dwivedi, Yogesh Kumar
51
Hollebeek, Linda D.
40
Kim, Jungkeun
39
Ko, Eunju
39
Thaichon, Park
39
Phau, Ian
37
Belk, Russell W.
36
Choi, Tsan-Ming
34
Lusk, Jayson L.
34
Kim, Seongseop
33
Rana, Nripendra P.
33
Wu, Luorong
32
Nayga, Rodolfo M.
31
Grewal, Dhruv
29
Japutra, Arnold
29
Park, Jungkun
29
Ahn, Jiseon
28
Balaji, M. S.
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
Martínez-López, Francisco J.
26
Rahman, Zillur
26
Vrontis, Demetris
26
Dhir, Amandeep
25
Hwang, Jinsoo
25
Ko, Yong Jae
25
Kumar, V.
25
Liu, Qing
25
So, Kevin Kam Fung
25
Bang, Nguyen
24
Gázquez-Abad, Juan Carlos
24
Hanks, Lydia
24
Jebarajakirthy, Charles
24
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Journal of business research : JBR
17
Journal of retailing and consumer services
10
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Marketing : ZFP ; journal of research and management
6
European management journal
3
International marketing review
3
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of promotion management : JPM
2
Journal of service research : JSR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
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ECONIS (ZBW)
106
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
5
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
6
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Developing and validating a scale of consumer
brand
embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
8
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
9
Service
brand
coolness in the construction of
brand
loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
10
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
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