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~accessRights:"restricted"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Konsumentenverhalten
Mode
Consumer behaviour
86
Brand management
34
Markenführung
34
Brand image
28
Markenimage
28
Advertising effects
18
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18
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
83
Mattila, Anna S.
63
Septianto, Felix
55
Paul, Justin
54
Dwivedi, Yogesh Kumar
51
Hollebeek, Linda D.
39
Ko, Eunju
39
Thaichon, Park
39
Kim, Jungkeun
38
Phau, Ian
37
Belk, Russell W.
36
Choi, Tsan-Ming
34
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Nayga, Rodolfo M.
31
Wu, Luorong
30
Grewal, Dhruv
29
Japutra, Arnold
29
Park, Jungkun
29
Ahn, Jiseon
27
Balaji, M. S.
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Martínez-López, Francisco J.
26
Rahman, Zillur
26
Dhir, Amandeep
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
So, Kevin Kam Fung
25
Vrontis, Demetris
25
Bang, Nguyen
24
Gázquez-Abad, Juan Carlos
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Khare, Arpita
24
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Journal of business research : JBR
14
Journal of retailing and consumer services
10
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business ethics : JOBE
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Journal of marketing communications
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
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International journal of hospitality management
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International marketing review
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Journal of promotion management : JPM
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The journal of product & brand management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Baltic journal of management
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Electronic commerce research
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail and distribution management
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International journal of wine business research : IJWBR
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Journal of communication management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Routledge companions
1
The journal of brand management : an international journal
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
86
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
5
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
7
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
8
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
9
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
10
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
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