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~accessRights:"restricted"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Konsumentenverhalten
Markenführung
Consumer behaviour
66
Brand management
33
Brand image
26
Markenimage
26
Advertising effects
17
Beziehungsmarketing
17
Relationship marketing
17
Werbewirkung
17
Brand
15
Markenartikel
15
Social Web
13
Social web
13
Advertising
12
Werbung
12
Internet marketing
10
Online-Marketing
10
Customer satisfaction
9
Kundenzufriedenheit
9
Product Placement
8
Product placement
8
Viral marketing
8
Virales Marketing
8
Emotion
7
Fashion
7
Cognition
6
Customer engagement
6
Einzelhandel
6
Kognition
6
Mode
6
Retail trade
6
Brand coolness
5
Customer integration
5
Kundenintegration
5
Brand placement
4
Dienstleistungsqualität
4
Experiment
4
Holiday behaviour
4
Luxury goods
4
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Article
64
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64
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2
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2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
66
Author
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
84
Mattila, Anna S.
64
Septianto, Felix
57
Paul, Justin
51
Dwivedi, Yogesh Kumar
50
Hollebeek, Linda D.
41
Thaichon, Park
40
Kim, Jungkeun
38
Phau, Ian
38
Belk, Russell W.
36
Ko, Eunju
35
Lusk, Jayson L.
34
Kim, Seongseop
33
Rana, Nripendra P.
33
Wu, Luorong
32
Nayga, Rodolfo M.
31
Rahman, Zillur
31
Japutra, Arnold
30
Grewal, Dhruv
29
Park, Jungkun
29
Ahn, Jiseon
28
Balaji, M. S.
27
Jang, Soocheong
27
Law, Chun Hung Roberts
27
Prashar, Sanjeev
27
Vrontis, Demetris
27
Khan, Imran
26
Line, Nathaniel D.
26
Martínez-López, Francisco J.
26
Dhir, Amandeep
25
Hwang, Jinsoo
25
Jebarajakirthy, Charles
25
Ko, Yong Jae
25
Kumar, V.
25
Liu, Qing
25
Quach, Sara
25
So, Kevin Kam Fung
25
Arli, Denni
24
Bang, Nguyen
24
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Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : THR
1
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66
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
5
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
6
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
8
Service
brand
coolness in the construction of
brand
loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
9
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
10
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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