Narrow search
Showing 1 - 10 of 56
Cover Image
Keeping up with the Kardashians : consumers' intention to engage in cosmetic surgery
Sood, Abhinav; Quintal, Vanessa; Phau, Ian - In: Journal of promotion management : JPM 23 (2017) 2, pp. 185-206
Persistent link: https://www.econbiz.de/10011729509
Cover Image
Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen; Lee, Sean; Phau, Ian - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
Cover Image
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy; Hartley, Nicole; Vanman, Eric; Phau, Ian - In: Journal of retailing and consumer services 31 (2016), pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Cover Image
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham; Lau, Kong Cheen; Phau, Ian - In: The journal of consumer marketing 33 (2016) 5, pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Cover Image
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa; Phau, Ian; Sims, Daniel; Cheah, Isaac - In: Journal of retailing and consumer services 30 (2016), pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Cover Image
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac; Phau, Ian; Kea, Garick; Huang, Yu-An - In: Journal of retailing and consumer services 30 (2016), pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Cover Image
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac; Phau, Ian; Chong, Calvin; Shimul, Anwar Sadat - In: Journal of fashion marketing and management 19 (2015) 4, pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Cover Image
Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury
Wang, Xujia; Sung, Billy; Phau, Ian - In: Journal of fashion marketing and management 26 (2022) 2, pp. 365-382
Persistent link: https://www.econbiz.de/10013162360
Cover Image
Consumer attitude and intention toward ridesharing
Cheah, Isaac; Shimul, Anwar Sadat; Liang, Johan; Phau, Ian - In: Journal of strategic marketing 30 (2022) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Cover Image
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav; Quintal, Vanessa Ann; Phau, Ian - In: The journal of services marketing 36 (2022) 1, pp. 14-28
Persistent link: https://www.econbiz.de/10012798379