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Transforming relationship marketing : strategies and business models in the digital age

Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021

1.Online Retailing and Relationship Marketing: Evolution and Theoretical insights into online retailing and relationship marketing, Park Thaichon. Gajendra Liyanaarachchi, Vanessa Ratten, Maria Dharmesti, Sara Quach, Scott Weaven 2. Risks and Barriers towards Organ Donation: Strategies to move...

Persistent link: https://www.econbiz.de/10013174874

Co-creation in hotel service innovation using smart phone apps : an empirical study

Sarmah, Bijoylaxmi; Kamboj, Shampy; Rahman, Zillur - In: International journal of contemporary hospitality management 29 (2017) 10, pp. 2647-2667

Persistent link: https://www.econbiz.de/10011777136

Transforming jewellery designing : empowering customers through crowdsourcing India

Sarmah, Bijoylaxmi; Rahman, Zillur - In: Global business review 18 (2017) 5, pp. 1325-1344

Persistent link: https://www.econbiz.de/10011778390

Relationship marketing in franchising and retailing

Thaichon, Park; Frazer, Lorelle; Weaven, Scott - In: Journal of strategic marketing 30 (2022) 2, pp. 113-114

Persistent link: https://www.econbiz.de/10013170049

Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector

Kremez, Zhanna; Frazer, Lorelle; Quach, Sara; Thaichon, Park - In: Journal of strategic marketing 30 (2022) 2, pp. 137-159

Persistent link: https://www.econbiz.de/10013170054

The development and current trends of digital marketing and relationship marketing research

Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021

Persistent link: https://www.econbiz.de/10012585544

Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience

Hasan, Rakibul; Thaichon, Park; Weaven, Scott - In: Developing digital marketing : relationship perspectives, (pp. 103-134). 2021

Persistent link: https://www.econbiz.de/10012585849

Guest editorial: technologies and relationship marketing

Thaichon, Park; Soutar, Geoffrey N.; Weaven, Scott - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 109-110

Persistent link: https://www.econbiz.de/10012668411

Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector

Xuan Nhi Nguyen; Thaichon, Park; Phi Van Nguyen Thanh - In: Services marketing quarterly 40 (2019) 1, pp. 48-65

Persistent link: https://www.econbiz.de/10012179156

Covid-19, technology and marketing : moving forward and the new normal

Ratten, Vanessa (ed.); Thaichon, Park (ed.) - 2021

Persistent link: https://www.econbiz.de/10012546636