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Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne; Myers, Susan D.; Deitz, George; … - In: Journal of current issues and research in advertising : … 37 (2016) 1, pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
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Research and publishing in the Journal of Advertising : making theory relevant
Stafford, Marla Royne - In: Journal of advertising : official publication of the … 45 (2016) 2, pp. 269-273
Persistent link: https://www.econbiz.de/10011486909
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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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The power of advertising in society : does advertising help or hinder consumer well-being? : editorial
Stafford, Marla Royne; Pounders, Kathrynn - In: International journal of advertising : the review of … 40 (2021) 4, pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
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The dance between darkness and light : a systematic review of advertising's role in consumer well-being : 1980-2020
Gilbert, Jonathan Ross; Stafford, Marla Royne; Sheinin, … - In: International journal of advertising : the review of … 40 (2021) 4, pp. 491-528
Persistent link: https://www.econbiz.de/10012586676
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Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.; Stafford, Marla Royne - In: Journal of current issues and research in advertising 42 (2021) 3, pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
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Managerial-consumer eco-harmful media perceptions and eco-conscious attitudes : understanding the context within green media
Rademaker, Claudia A.; Stafford, Marla Royne; Andéhn, … - In: Journal of advertising research 60 (2020) 3, pp. 290-304
Persistent link: https://www.econbiz.de/10012301362
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Health consciousness or familiarity with supplement advertising : what drives attitudes toward dietary supplements?
Willis, Erin; Stafford, Marla Royne - In: International journal of pharmaceutical and healthcare … 10 (2016) 2, pp. 130-147
Persistent link: https://www.econbiz.de/10011591719
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How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa; Yoon, Sukki; Lee, Young Woo; Stafford, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
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Pride, guilt, and self-regulation in cause-related marketing advertisements
Coleman, Joshua T.; Stafford, Marla Royne; Pounders, … - In: Journal of advertising 49 (2020) 1, pp. 34-60
Persistent link: https://www.econbiz.de/10012201577