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~accessRights:"restricted"
~source:"econis"
~subject:"Asien"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
~type_genre:"Reprint"
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Perspectives on consumer behaviour : theoretical aspects and practical applications
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The international review of retail, distribution and consumer research
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Emotional, sensory, and social dimensions of consumer buying behavior
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Handbook of research on consumer behavior change and data analytics in the socio-digital era
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Handbook of research on customer engagement
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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International journal of advertising : the quarterly review of marketing communications
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Handbook of research on leveraging consumer psychology for effective customer engagement
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
9
Perspectives in marketing, innovation and strategy
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
9
Sustainable Luxury : An International Perspective
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Sustainable marketing, branding, and reputation management : strategies for a greener future
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The Oxford handbook of the economics of food consumption and policy
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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Leveraging consumer behavior and psychology in the digital economy
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
7
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
7
Digital influence on consumer habits : marketing challenges and opportunities
7
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of marketing management : MM
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Journal of retailing and consumer services
7
Sustainability in fashion : a cradle to upcycle approach
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
Understanding collaborative consumption
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AI impacts in digital consumer behavior
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Co-creation and well-being in tourism
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Consumer perception of product risks and benefits
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ECONIS (ZBW)
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1
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
2
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
3
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
4
The role of social media on young online consumer behavior
Miháldinecz, Fanni
;
Rua, Orlando Manuel Martins …
- In:
Handbook of research on digital transformation …
,
(pp. 144-168)
.
2022
Persistent link: https://www.econbiz.de/10014438091
Saved in:
5
When
fashion
meets art : the artification of luxury
fashion
brands
Massi, Marta
;
Turrini, Alex
- In:
The artification of luxury fashion brands : synergies, …
,
(pp. 1-32)
.
2020
Persistent link: https://www.econbiz.de/10012240661
Saved in:
6
Brand
experiences, retail scenarios, and
brand
images in the
fashion
industry
Valta, Manuela
;
Vianelli, Donata
-
2020
Persistent link: https://www.econbiz.de/10012059253
Saved in:
7
Detoxifying luxury and
fashion
industry : case of market driving brands
Coste-Manière, Ivan
;
Guezguez, Hamdi
;
Ramchandani, Mukta
; …
- In:
Detox fashion : case studies
,
(pp. 29-43)
.
2017
Persistent link: https://www.econbiz.de/10012035173
Saved in:
8
Brands as core assets : trends and challenges of branding in
fashion
business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
Saved in:
9
Brand
attachment and agile marketing : responses to the (post-)pandemic context in the sports
fashion
context
Reis, Raissa
;
Catarino, André
;
Sousa, Bruno
;
Malheiro, …
- In:
Promoting organizational performance through 5G and …
,
(pp. 42-54)
.
2023
Persistent link: https://www.econbiz.de/10013474288
Saved in:
10
A research on hedonic and utilitarian consumption behavior of young consumers on big discount days
Avcı, İbrahim
;
Yıldız, Salih
- In:
Handbook of research on applied AI for international …
,
(pp. 559-579)
.
2021
Persistent link: https://www.econbiz.de/10012303529
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