address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- …

-selling author Patricia B Seybold (Customers.com) share their unique views on kids' trends and fascinating marketing techniques … fascinating previously unpublished case studies, BRANDchild proposes new innovative ways of marketing to this young audience. It …

Marketing -- Praxisbeispiele multisensorischer Marken -- Fazit und Ausblick -- Experteninterviews. …Dieses Buch ist eine kompakte Einführung in das Thema Multisensorisches Marketing. Paul Steiner untersucht die … Inhalt • Wahrnehmung und Wirkung multisensorischer Reize • Markenrecht – Markenformen mit Sinn • Multisensorisches Marketing …

Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer …

Introduction: how has marketing changed? -- Postmodern marketing and beyond -- Building brand cultures -- Gender …, feminism and consumer behaviour -- Psychoanalysis in marketing theory and practice -- The ethics of marketing management … -- Ethical consumers and the moralised brandscape -- Politicising consumption - consumerising politics -- Marketing spaces and …