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A review of two decades of research on language in international and multicultural marketing (1997-2020)
Park, Yung-Hwal; Lehnert, Kevin - In: International journal of business environment : IJBE 13 (2022) 2, pp. 188-211
Persistent link: https://www.econbiz.de/10013198082
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How strategy comes to matter : strategizing as the communicative materialization of matters of concern
Bencherki, Nicolas; Sergi, Viviane; Cooren, François; … - In: Strategic Organization 19 (2021) 4, pp. 608-635
Persistent link: https://www.econbiz.de/10012794135
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Taxonomy of Facebook messages in business-to-consumer communications : what really works?
Kwok, Linchi; Yu, Bei - In: Tourism and hospitality research : the surrey quarterly … 16 (2016) 4, pp. 311-328
Persistent link: https://www.econbiz.de/10011628837
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Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison - In: Journal of global scholars of marketing science : … 31 (2021) 1, pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
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The effect of bonding, responsiveness and communication on customer retention : the mediating role of customer satisfaction
Negassa, Gebeyehu Jalu; Japee, Gurudutta Pradeep - In: Journal of relationship marketing : innovations and … 22 (2023) 2, pp. 115-131
Persistent link: https://www.econbiz.de/10014290415
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Qualität der Dualen Kommunikation : Konzeptualisierung und Wirkung auf das markenkonforme Mitarbeiterverhalten
Holzer, Matthias - 2016
Persistent link: https://www.econbiz.de/10011428548
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The use of the country of origin information in communication strategies used by Brazilian cosmetics-exporting enterprises in external markets
Paterlini, Matheus Arantes; Giraldi, Janaina de Moura … - In: Journal of management research 4 (2012) 4, pp. 310-333
Persistent link: https://www.econbiz.de/10009727337
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Leadership and the role of communication in public marketing management
Ortigueira-Sánchez, Luis Camilo - In: International review on public and non-profit marketing 11 (2014) 1, pp. 13-29
Persistent link: https://www.econbiz.de/10010338725
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The role of customer orientation in the relationship between manager communications and customer satisfaction
Mathe, Kimberly; Scott-Halsell, Sheila; Roseman, Mary - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 2, pp. 198-209
Persistent link: https://www.econbiz.de/10011434620