Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Confidence"
~subject:"Luxusgüter"
~subject:"Retail trade"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Confidence
Luxusgüter
Retail trade
Werbung
Brand management
6,909
Markenführung
6,904
Consumer behaviour
4,150
Konsumentenverhalten
4,135
Markenimage
3,707
Brand image
3,680
Brand
2,556
Markenartikel
2,512
Relationship marketing
1,477
Beziehungsmarketing
1,474
Social Web
1,145
Social web
1,145
Online-Marketing
1,009
Internet marketing
996
Werbewirkung
645
Advertising effects
641
Design
640
Marketingmanagement
598
Marketing management
597
Luxury goods
528
Markenpolitik
486
Advertising
439
Brand loyalty
391
Customer satisfaction
387
Kundenzufriedenheit
382
Emotion
371
Einzelhandel
334
Markentreue
332
Marketing
289
Viral marketing
267
Virales Marketing
267
Corporate Social Responsibility
264
Personality psychology
264
Persönlichkeitspsychologie
264
Corporate social responsibility
260
Fashion
260
more ...
less ...
Online availability
All
Undetermined
Free
343
Type of publication
All
Article
1,321
Book / Working Paper
137
Type of publication (narrower categories)
All
Article in journal
1,235
Aufsatz in Zeitschrift
1,235
Aufsatz im Buch
85
Book section
85
Conference paper
32
Konferenzbeitrag
32
Aufsatzsammlung
25
Hochschulschrift
11
Collection of articles of several authors
10
Sammelwerk
10
Konferenzschrift
8
Case study
4
Fallstudie
4
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Thesis
3
Working Paper
3
Handbook
2
Handbuch
2
Bibliografie
1
Conference proceedings
1
Einführung
1
Lehrbuch
1
Nachruf
1
Systematic review
1
Textbook
1
conceptual-paper
1
research-article
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
1,429
German
31
Author
All
Ko, Eunju
15
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
13
Phau, Ian
12
Park, Jungkun
10
Atwal, Glyn
9
Septianto, Felix
9
Seo, Yuri
7
Valette-Florence, Pierre
7
Cedrola, Elena
6
Khan, Imran
6
Loureiro, Sandra Maria Correia
6
Powell, Shaun M.
6
Sung, Billy
6
Wiedmann, Klaus-Peter
6
Ahn, Jiseon
5
Batat, Wided
5
Bryson, Douglas
5
Christodoulides, George
5
Dekimpe, Marnik G.
5
Eisend, Martin
5
Guzman, Francisco
5
Han, Heesup
5
Hayes, Jameson L.
5
Melewar, T. C.
5
Romaniuk, Jenni
5
Shimul, Anwar Sadat
5
Shukla, Paurav
5
Thaichon, Park
5
Aiello, Gaetano
4
Amatulli, Cesare
4
Bang, Nguyen
4
Bellman, Steven
4
Brunner, Christian Boris
4
Cheah, Isaac
4
Choi, Tsan-Ming
4
Cohen, Justin
4
Cowan, Kirsten
4
Diallo, Mbaye Fall
4
Dion, Delphine
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
Springer International Publishing
2
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Springer VS
1
Technische Universität Braunschweig
1
more ...
less ...
Published in...
All
Journal of business research : JBR
119
Journal of retailing and consumer services
95
The journal of brand management : an international journal
49
The journal of product & brand management
42
SpringerLink / Bücher
37
International journal of advertising : the review of marketing communications
34
Journal of marketing communications
25
Journal of fashion marketing and management
22
Journal of global fashion marketing : JGfM
20
Journal of retailing
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
18
Asia Pacific journal of marketing and logistics
17
International journal of retail & distribution management
16
International journal of hospitality management
15
International journal of internet marketing and advertising : IJIMA
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of promotion management : innovations in planning and applied research
15
Journal of advertising
13
Springer eBook Collection
13
The international review of retail, distribution and consumer research
13
International marketing review
12
Journal of international consumer marketing
12
Psychology & marketing
12
Springer Proceedings in Business and Economics
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of retail and distribution management
11
Transportation research / E : an international journal
11
Journal of promotion management : JPM
10
Journal of strategic marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
9
European journal of marketing
8
European journal of operational research : EJOR
8
International journal of consumer studies
8
Journal of global marketing
8
Journal of hospitality marketing & management
8
Young consumers : insight and ideas for responsible marketers
8
Australasian marketing journal
7
Business history
7
more ...
less ...
Source
All
ECONIS (ZBW)
1,455
Other ZBW resources
2
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
1,458
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury firms in China : the role of
design
and marketing capabilities
Bettiol, Marco
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
Global business review
17
(
2016
)
6
,
pp. 1269-1279
Persistent link: https://www.econbiz.de/10011665141
Saved in:
2
Examining the role of store
design
on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John
;
Elms, Jonathan
;
Teller, Christoph
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011743209
Saved in:
3
How augmented reality can enhance fashion retail : a UX
design
perspective
Xue, Liangchao
;
Parker, Christopher J.
;
Hart, Cathryn A.
- In:
International journal of retail and distribution management
51
(
2023
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10013552683
Saved in:
4
New life luxury : upcycled Scottish heritage textiles
Keith, Sara
;
Silies, Maria
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 1051-1064
Persistent link: https://www.econbiz.de/10011505975
Saved in:
5
Sensory imagery in advertising : how the senses affect perceived product
design
and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
6
Store of the future : towards a (re)invention and (re)imagination of physical store space in an omnichannel context
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012269083
Saved in:
7
design
-ambient-social-trialability
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
8
Without
design
, it's just a lump of gold - future developments in
design
as luxury : insights and discussion
Barta, Silvio
;
Stoklossa, Uwe
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 317-346)
.
2018
Persistent link: https://www.econbiz.de/10012025182
Saved in:
9
Design
thinking and organizational culture : a review and framework for future research
Elsbach, Kimberly D.
;
Stigliani, Ileana
- In:
Journal of management : JOM
44
(
2018
)
6
,
pp. 2274-2306
Persistent link: https://www.econbiz.de/10011964083
Saved in:
10
Ethical behaviour in the
design
phase of AEC projects
Lohne, Jardar
;
Svalestuen, Fredrik
;
Knotten, Vegard
; …
- In:
International journal of managing projects in business
10
(
2017
)
2
,
pp. 330-345
Persistent link: https://www.econbiz.de/10011704695
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
