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Consumer behaviour
Konsumentenverhalten
27,858
Brand management
4,621
Markenführung
4,621
Relationship marketing
4,460
Beziehungsmarketing
4,459
Markenimage
3,677
Brand image
3,668
Customer satisfaction
2,874
Kundenzufriedenheit
2,872
Brand
2,846
Social Web
2,778
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2,778
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2,760
Online-Marketing
2,594
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2,583
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2,577
Online-Handel
2,577
Dienstleistungsqualität
2,279
Service quality
2,279
Einzelhandel
1,940
Retail trade
1,932
Theory
1,844
Theorie
1,840
Youth
1,764
Werbewirkung
1,755
Advertising effects
1,752
Emotion
1,703
Jugendliche
1,651
Viral marketing
1,597
Virales Marketing
1,597
Electronic Commerce
1,553
E-commerce
1,530
Advertising
1,488
Werbung
1,464
Experiment
1,418
Confidence
1,198
Vertrauen
1,195
Preismanagement
1,113
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1,113
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12
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Han, Heesup
83
Mattila, Anna S.
63
Septianto, Felix
55
Paul, Justin
51
Dwivedi, Yogesh Kumar
50
Loureiro, Sandra Maria Correia
45
Thaichon, Park
40
Hollebeek, Linda D.
39
Kim, Jungkeun
37
Phau, Ian
37
Belk, Russell W.
36
Ko, Eunju
34
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Nayga, Rodolfo M.
31
Wu, Luorong
30
Grewal, Dhruv
29
Japutra, Arnold
29
Park, Jungkun
29
Ahn, Jiseon
27
Balaji, M. S.
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Martínez-López, Francisco J.
26
Rahman, Zillur
26
Dhir, Amandeep
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
So, Kevin Kam Fung
25
Vrontis, Demetris
25
Bang, Nguyen
24
Gázquez-Abad, Juan Carlos
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Khare, Arpita
24
Kumar, V.
24
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National Bureau of Economic Research
74
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OECD
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International Energy Agency
30
IGI Global
28
Edward Elgar Publishing
17
Organisation for Economic Co-operation and Development
6
Peter Lang GmbH
5
Springer International Publishing
5
Deutscher Dialogmarketing Verband
4
Springer Gabler <Firma>
4
Technische Universität Braunschweig
4
NetLibrary, Inc
3
Taylor and Francis
3
Taylor and Francis.
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Information Resources Management Association
2
International Finance Corporation
2
Nomos Verlagsgesellschaft
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Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
Springer-Verlag GmbH
2
World Bank
2
World Bank Group
2
World Tourism Organization
2
Accenture GmbH <Kronberg im Taunus>
1
Association for Consumer Research
1
Association for Consumer Research (U.S.)
1
COVID-19-Consumer Law Research Group
1
Cash in East Asia <Veranstaltung> <2016, Ludwigshafen am Rhein>
1
City of London Gas Consumers' General Committee
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Consumers' Association
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
EBS Universität für Wirtschaft und Recht
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Eurasia Business and Economics Society / Conference <21., 2017, Rom>
1
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1
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1
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Journal of retailing and consumer services
1,534
Journal of business research : JBR
1,450
International journal of hospitality management
518
International journal of consumer studies
321
SpringerLink / Bücher
281
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
249
The journal of product & brand management
231
Technological forecasting & social change : an international journal
223
Tourism management : research, policies, practice
220
Management science : journal of the Institute for Operations Research and the Management Sciences
216
Journal of marketing communications
215
Journal of travel and tourism marketing
215
Journal of Islamic marketing
193
Journal of international consumer marketing
193
The journal of brand management : an international journal
193
International journal of contemporary hospitality management
192
International journal of advertising : the review of marketing communications
191
Working paper / National Bureau of Economic Research, Inc.
191
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Discussion paper / Centre for Economic Policy Research
167
Journal of hospitality marketing & management
166
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
157
The international review of retail, distribution and consumer research
155
Journal of the Academy of Marketing Science
151
Journal of strategic marketing
149
Marketing intelligence & planning
148
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Marketing letters : a journal of research in marketing
139
Discussion papers / CEPR
137
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
132
Journal of internet commerce
131
Journal of marketing
131
Journal of fashion marketing and management
127
Tourism management perspectives : TMP
125
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ECONIS (ZBW)
27,859
RePEc
80
Showing
1
-
10
of
27,939
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
4
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
5
Façade,
fashion
and fornication : exploring the embodiment of self in Chinese consumer culture
Fowler, Aubrey
;
Fowler, Jie Gao
- In:
Global business review
18
(
2017
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011745523
Saved in:
6
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
7
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
8
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
9
Private label shoppers between fast
fashion
trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
Saved in:
10
The effects of rebranding on customer-based
brand
equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
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