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The role of customer engagement in building consumer loyalty to tourism brands

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Consumer brand loyalty in the Chilean wine industry

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Engaging consumers through branded entertainment and convergent media

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"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--Provided by publisher.

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Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson

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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario

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