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The strategic role of exchange promotions
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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The maximizing consumer wants even more choices : how consumers cope with the marketplace of overchoice
Mittal, Banwari - In: Journal of retailing and consumer services 31 (2016), pp. 361-370
Persistent link: https://www.econbiz.de/10011529005
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Managing price promotions within a product line
Sinitsyn, Maxim - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
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Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods : a generalized analytic approach
Mesak, Hani I.; Bari, Abdullahel; Ellis, T. Selwyn - In: European journal of operational research : EJOR 280 (2020) 2, pp. 764-777
Persistent link: https://www.econbiz.de/10012132473
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Cause-related marketing of products with a negative externality
Grolleau, Gilles; Ibanez-Hafkamp, Lisette; Lavoie, Nathalie - In: Journal of business research : JBR 69 (2016) 10, pp. 4321-4330
Persistent link: https://www.econbiz.de/10011554574
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Allocation of marketing budgets to maximize customer equity
Koosha, Hamidreza; Albadvi, Amir - In: Operational research : an international journal 20 (2020) 2, pp. 561-583
Persistent link: https://www.econbiz.de/10012214579
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Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.; Feichtinger, Gustav; Hartl, Richard F. - In: European journal of operational research : EJOR 284 (2020) 3, pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
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A marketing strategy for a new functional fish
Pereira, Luis Nobre; Mendes, Júlio; Mendes, Joana Pimentel - In: Aquaculture economics & management : official journal … 21 (2017) 3, pp. 334-354
Persistent link: https://www.econbiz.de/10011771039
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Consumer showrooming : value co-destruction
Daunt, Kate L.; Harris, Lloyd C. - In: Journal of retailing and consumer services 38 (2017), pp. 166-176
Persistent link: https://www.econbiz.de/10011743219
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Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek; Zaccour, Georges - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982