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1
Erfahrungen und Entwicklungen im Bereich der Industriemarktforschung
Jebe, Klaus
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
1998
),
pp. 30-36
Persistent link: https://www.econbiz.de/10001248384
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2
Qualitätskriterien in der
Marktforschung
Noelle-Neumann, Elisabeth
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
1998
),
pp. 10-13
Persistent link: https://www.econbiz.de/10001238976
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3
Facebook experience is different : an empirical study in Indian context
Duhan, Punita
;
Anurag Singh
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 188-212)
.
2016
Persistent link: https://www.econbiz.de/10011430653
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4
Videography in marketing research : mixing art and science
Petr, Christine
;
Belk, Russell W.
;
Decrop, Alain
- In:
Arts and the market
5
(
2015
)
1
,
pp. 73-102
Persistent link: https://www.econbiz.de/10011431957
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5
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
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6
Insight generation with marketing research online communities (MROCs)
Baldus, Brian J.
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 476-491
Persistent link: https://www.econbiz.de/10011432519
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7
Experiences marketing : a cultural philosophy for contemporary hospitality marketing studies
Tresidder, Richard
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 708-726
Persistent link: https://www.econbiz.de/10011433676
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8
Discriminant validity testing in marketing : an analysis, causes for concern, and proposed remedies
Voorhees, Clay M.
;
Brady, Michael K.
;
Calantone, Roger J.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011434898
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9
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
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10
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
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