Van Der Merwe, Rian; Pitt, Leyland; Berthon, Pierre - In: European Management Journal 22 (2004) 1, pp. 12-26
For many years, sociologists have conceptualized and debated the value of 'social capital': the resources embedded in an individual's social network. More recently, the notions of network organizations and strategic alliances have become important forms of entrepreneurial venture. An important...