Similar Search Results

Smirnov, Kristen - In: Strategic uses of social media for improved customer …, (pp. 59-83). 2017

Persistent link: https://www.econbiz.de/10011632736

Lehmann, Donald R.; Carpenter, Gregory S. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 709-710

Persistent link: https://www.econbiz.de/10011634012

Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36

Persistent link: https://www.econbiz.de/10011996666

Kumar, V. - In: Journal of marketing 81 (2017) 2, pp. 1-7

Persistent link: https://www.econbiz.de/10011697499

Patsiaouras, Georgios - In: Marketing theory 19 (2019) 4, pp. 559-566

Persistent link: https://www.econbiz.de/10012109461

Maclaran, Pauline - In: Australasian marketing journal 24 (2016) 3, pp. 247-248

Persistent link: https://www.econbiz.de/10011596820

Stevens, Robert E.; Bressler, Martin; Silver, Lawrence S. - In: Services marketing quarterly 37 (2016) 3, pp. 200-207

Persistent link: https://www.econbiz.de/10011537867

Stinerock, Robert - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 229-236

Persistent link: https://www.econbiz.de/10011497342

Tadajewski, Mark - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1513-1536

Persistent link: https://www.econbiz.de/10011608006

Sridhar, Shrihari; Fang, Eric - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 977-985

Persistent link: https://www.econbiz.de/10012153415