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"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in...
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Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and …
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Companies are being forced to react to the growing individualization of demand. At the same time, cost management … centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies … management, customer behavior, as well as marketing …
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Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts...
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Durch Mass Customization, d.h. durch die Erstellung individualisierter Produkte und Leistungen mit der Effizienz einer vergleichbaren Serienfertigung, können Unternehmen ihre Ertragskraft und die Zahlungsbereitschaft ihrer Kunden steigern. Sie können dadurch außerdem neue Geschäftsfelder...
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