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Journal of historical research in marketing

Bingley [u.a.] : Emerald - 1.2009 -

Persistent link: https://www.econbiz.de/10003834045

A phenomenographic approach for exploring conceptions of learning marketing among undergraduate students

Lin, Hung-Ming; Nieu, Han-Jen - In: Business and Economic Research : BER 1 (2011) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10009533735

Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model

Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400

Persistent link: https://www.econbiz.de/10011429030

The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare

Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 61-77

Persistent link: https://www.econbiz.de/10011429264

Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...

Morgan, Neil A. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 91-97

Persistent link: https://www.econbiz.de/10011429342

The influence of marketing scholarship’s legacy on nonprofit marketing

Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118

This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...

Persistent link: https://www.econbiz.de/10010197480