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Remapping the sport brandscape : a structured review and future direction for sport brand research

Baker, Bradley J.; Kunkel, Thilo; Doyle, Jason P.; Su, Yiran - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 251-264

Persistent link: https://www.econbiz.de/10013255808

Perceived motivation in football/futsal practice according to players and coaches approaches : a tool of strategic management

Miragaia, Dina Alexandra Marques; Guedes, Francisco … - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 131-152

Persistent link: https://www.econbiz.de/10012523267

Outsourcing sports sponsorship activities: a multi-theoretical approach

Dietl, Helmut; Schweizer, Nicolas - 2015

The purpose of this paper is to understand and explain why some professional sports organizations outsource their sponsorship-related activities to sports marketing agencies whereas others purposely retain these activities in-house. The paper applies the Resource-Based View (RBV) and Transaction...

Persistent link: https://www.econbiz.de/10011416563

Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale

Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: Journal of customer behaviour 14 (2015) 4, pp. 311-329

Persistent link: https://www.econbiz.de/10011551003

Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs

Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: The marketing review 15 (2015) 4, pp. 503-524

Persistent link: https://www.econbiz.de/10011551572

Unconditioned superstition and sports bar fans

Hanks, Lydia; Zhang, Lu; McGinley, Sean - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 113-131

Persistent link: https://www.econbiz.de/10011453979

Female sport fans' experiences of marginalization and empowerment

Sveinson, Katherine; Hoeber, Larena - In: Journal of sport management : the official journal of … 30 (2016) 1, pp. 8-21

Persistent link: https://www.econbiz.de/10011459294

New team, new fans : a longitudinal examination of team identification as a driver of university identification

Katz, Matthew; Heere, Bob - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 135-148

Persistent link: https://www.econbiz.de/10011489221

Sport sponsorship : the impact of sponsor image on purchase intention of fans

Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250

Persistent link: https://www.econbiz.de/10011522098

Can sporting success in Norwegian football be predicted from budgeted revenues?

Kringstad, Morten; Olsen, Tor-Eirik - In: European Sport management quarterly : ESMQ 16 (2016) 1, pp. 20-37

Persistent link: https://www.econbiz.de/10011564394

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